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Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150 percent over last year, underscoring a marked rise in marketers taking programmatic advertising services in house.The “bidder-as-a-service (BaaS)” platform, which enables marketers to build their own programmatic ad services, recently bulked up its connected

Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots.Users can access this information by logging into Search Console, navigating to the Inspect URL tool, and clicking on “View crawled page.”A sidebar will then slide in from the right-hand side of the screen where users

5 Tips You Need to Know

In my opinion, every single paid search campaign should be a remarketing campaign.Gasp, I said it.Should, not could.Should, because if you have a remarketing strategy using “Target and Bid” audiences with both positive and negative audience bid modifiers you can shape your remarketing strategy to drive traffic across the decision journey.Now, let me take a

Google: A Technically Well-Optimized Site Won’t Rank Without Good Content

Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content.This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings.The site owner mentioned there were no issues with the site, according to Google’s tools,

How (and Where) to Add Social Media Buttons to Your Site for More Engagement

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan.And we’ve all heard the age-old “social sharing buttons are dead” statements.Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still works.The biggest