Blog

Artificial Intelligence Marketing: What is it?

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that

Golden Rules of PPC

PPC-BELFAST-DIGITAL-MARKETING-SEO

PPC – What exactly does it mean? Let’s start off with typing ‘PPC optimization’ into Google… Our results are in and it comes to 31,300,000 results in (0.52 seconds) There are countless variations on the theme: “PPC optimization techniques”, “PPC optimization strategies” and so on. Benjamin Franklin supposedly once said, “If you fail to plan,