Facebook Shops - Selling Directly Via Facebook Shops

We are delighted to be one of few UK digital agencies to trail and consult on Facebooks latest feature, Facebook Shops.

What is Facebook Shops?

Facebook has recently announced a new free marketplace aimed at helping brick and mortar stores to earn and save some money due to the coronavirus-led lockdown.

Facebook Shops can provide a digital window for businesses to sell their products via multiple platforms owned by the company. This includes the business’s Facebook page, stories, Messenger, WhatsApp chats and Instagram Directs.

While announcing the new feature, Facebook CEO Mark Zuckerberg said,

“I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs.”

Facebook Shops, which is basically a customizable online storefront, will be available on the Instagram profile or the Facebook page of the business. Facebook will automatically identify and tag products in the feed making it easier for the users to purchase products.

As of now, users will be able to browse through the offerings and will have to head to the company’s website to complete the transaction. Facebook is also testing an invite-only platform called Checkout which will let users complete the purchase without even needing to leave the platform. Facebook also revealed that it is working on creating a loyalty program to help small businesses build a loyal user base.

We will soon be offering consultancy and training on Facebook Shops.

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