Category: Online Marketing

The Top Five Content Marketing Tools That Every Business Should Have

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The Top Five Content Marketing Tools That Every Business Should Have Content marketing has become such an intricate and profoundly detailed area of business. Considering all of the different intricacies and components which make up the marketing industry, it’s no wonder that so many enterprises remain divided on which tools are right for the job.

Facebook opens up video ad opportunities to more creators as it takes Watch global

Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video

Facebook is letting 5 publishers test headlines, images, copy in organic posts

Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in their Facebook posts to see which perform better. The tool allows publishers to test up to four different versions of an organic post, according to Digiday who first

How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. You know that you should do it — but what usually ends up happening is a content planning process that’s haphazard, at best. Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness. To

Google Updates Structured Data Requirements

Google has updated it’s Developers Page for article structured data, which includes recipe articles. The updates are related to publication and modification dates. The additional properties are optional and recommended only if you decide it’s applicable to your situation.The Google Structured Data Testing Tool will not issue a warning if you do not use these

Google Adds Price Insights to Hotel & Flights Searches

Ahead of holiday travel season, Google is making an effort to keep searchers informed about price changes to popular destinations.A number of new tools have been added to Google Flights and Hotel Search to help users get the best prices when booking travel for Thanksgiving, December holidays, and New Years.“With the help of the Google