Digital Marketing Trends in 2024: With Artificial Intelligence Taking Over – What’s Relevant and What Isn’t?

Digital Marketing Trends in 2024. What's relevant now with Artificial Intelligence leading the way in marketing online.

AI and Customisation in Online Advertising AI plays a really significant and very complex role in digital marketing personalisation in 2024 compared to previous years. AI has a lot of integration into every area of digital marketing, AI as a technology came from from being a backend processor to a front-end strategist.  As well as

Artificial Intelligence Marketing: Exploring the Concept and its Significance in the Digital Era

Artificial Intelligence, what is it? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that