How to Market to Generation Z: Strategies for Captivating and Engaging the Next Generation of Consumers

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Millennials step aside as there is a new generation on the block, also known as Generation Z (Gen Z). This group of individuals have never experienced life before the internet and that changes things for marketers massively. So, let’s get into detail about who they are and how we as marketers can communicate with them.

Belfast Digital Marketing Agency: Lessons to be learned from viral marketing

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Recently we have seen some brands absolutely smash social media campaigns which ended up going viral (which we will discuss in due course!). When this happens, we don’t know if it was intended or not. But there are definitely lessons we should take away from this! As a Belfast digital marketing agency, we love seeing