How To Boost your Glasgow SEO


How To Boost your Glasgow SEO

No matter the field, SEO can undoubtedly help you gain more exposure, customers and brand awareness. It is one of the best strategies to create visibility online. If you’d like to learn more about how to boost your Glasgow SEO, read on.

1)  SEO Optimised Website 


A speedy website is a must when trying to improve your company’s SEO. If the loading time of your site is too long, this will adversely impact your rankings. The same goes for if your website is not mobile friendly. This is a must. People may search for you on the move, so it is vital that your website is optimised for mobile users. 

You can optimise your website for the purpose of SEO. This includes ensuring all images are compressed, the alt tags and descriptions are properly edited and the written text is SEO approved. If you hire a full service Glasgow SEO agency, they can even build a website with SEO in mind. This is the optimum way to ensure that SEO is embedded to the website’s core.

2) Fresh Articles


The key word here is fresh. With Glasgow SEO becoming more competitive, it is no longer sufficient to pop up a few articles that are packed with keywords. In order to rank well on Google you must first correctly identify your keywords, work out how popular these are and as a result, how much work and articles are required. When writing articles, it is important that they are unique and of substance. Google will be able to notice if your site is article spinning, which can lead to penalties. Also, if your customers read the blogs, you want them to be intrigued and read on. The longer they spend on the site, the more user-friendly the search engines deem the site.

This can be very time consuming and so it may be worth while looking into hiring a Glasgow SEO Agency to do the work for you. Not only will they ensure there are unique blogs on the site, they will be able to help correctly identify the keywords needed.

3) Video


Having video on your site will boost your Glasgow SEO, driving more traffic to your site and increasing sales. Let’s just say you have a video explaining your company and what it does on the homepage. Those who have clicked onto your site will be likely to watch it, it requires less effort and is more memorable than a huge body of text. As previously mentioned, this will benefit your SEO as it will increase the amount of time a user spends on the site. It is more likely for websites which utilise video content to rank well on Google. Studies show that 85% of marketers use video as a tool to boost SEO (Digital Nirvana). Having a high quality video on the homepage of your site can make the difference between a lead and a conversion, it has huge success rates.

You may be thinking, how do you know what type of video to put on the site? How can I optimise the video for SEO purposes? How do I actually embed the video to the site? These are all common questions. The best answer would be to go with a SEO agency that have a Glasgow video production department. They will have all the answers you need.

Where can you find an agency that does it all?

Look no further. At Vindicta digital marketing agency, we have a team of SEO experts and a video crew who can work together to boost your rankings. Get in touch to find out more information on our tailored packages for your business. 

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