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How to generate sales from your E-Commerce website

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Do you notice your E-Commerce website isn’t generating as many sales as you’d like? Our team at Vindicta Digital work to solve problems like these. Here are some ways in which you can boost your sales online!

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1. Trial email marketing

Email marketing may sound old school to some people however, it’s something not to be underestimated. If you have collated an email list already, then you’ve fought half the battle as you already have people who are interested in your business. It can even be said that some of us check our email as much as 20 times a day. The rise of mobile use has also made this easier as its all at the touch of a button. So, it’s time to start sending some relevant and engaging emails, for example, new product releases or blog pieces with links to your website. At the end of the day, if they’ve subscribed to your email list, it’s going to make it easier to convert them to customers.

2. Train your customer service team in sales

It’s natural that your online customers are going to have queries and you need someone to answer them. Having a customer service team is essential to a successful e-commerce site, as you won’t have the time to do it yourself. If a key skill of your customer service team is also sales, then half your problem is solved. Teach your team to listen to the customers, explain the benefits of products and take the pressure off them. This way you are solving their issues and pitching at the same time!

3. Make sure it’s mobile-friendly

79% of smartphone users have made a purchase online using their mobile in the last 6 months, while 40% of users will go to competitors after a bad mobile experience. This highlights how important it is to have a mobile compatible website in order to generate sales. If the customer’s experience isn’t simple and pleasant, they will go elsewhere.

4. Include customer reviews

Honesty is always the best policy. If customers can see honest reviews for your products or services, it’s going to reduce the number of complaints you receive if something doesn’t live up to their expectations. It also shows you’re a trustworthy company as you value your customer’s feedback and aren’t afraid to publish it. If your products or services are receiving good reviews, customers are going to feel more inclined and reassured to make the purchase.

5. Use of video

If you’re an E-Commerce fashion business, listen up! Product photography is a great way to showcase your products, however, lighting and angles can sometimes make your products look different. Try shooting some videos of your products which will show how authentic the colours and sizes are. After all, 76% of consumers and 85% of millennials say they’ve purchased a product or service after watching a video, which shows just how effective this can be.

6. Showcase payment security

You might know your business is secure and not a fraud, but how do your customers know that? A study found that 46% of users said they wouldn’t enter their name, password, or credit card information on a site without security, with 64% of those saying they’d leave the website instantly. Proudly display your security badges on your website to reassure customers that their purchases are safe with you and so that you don’t miss out on any sales!

Need help generating sales on your website?

Vindicta Digital are experts in E-Commerce websites and know how to get clients that all-important return on investment. You sometimes just need a hand with creating an effective strategy, so give us a call!

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