Blog

Instagram is Getting Rid of ‘Likes’ in its Latest Update

Instagram is Getting Rid of ‘Likes’ in its Latest Update

Instagram has been one of the most popular websites in the world and it is making a major change to the platform in an attempt to reform the social media platform. They will be hiding the display of the number of ‘likes’ that a particular post gets in an attempt to ‘remove pressure’ on users particularly children.

Slow Roll Out

The changes have been rolling out for selected users in the UK following the changes being rolled out across the US. Instagram said ‘You’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.’ The idea behind this change is to try and ‘depressurise’ the platform, particularly for kids. It is felt the constant chase to get likes on certain photos and posts puts a lot of pressure on people and can lead to anti-social behaviour such as bullying on the platform. The change has been tested across several different countries already such as Canada, Australia, New Zealand, Japan, Ireland, Italy and Brazil.

Healthier Posting

The company is hoping the changes will mean that there is a lot less competition for approval and that in turn this will mean the reduction of click-baity posts. This should lead to much healthier and happier users all around. Instagram exec Adam Mosseri spoke about the changes with Wired Magazine ‘It’s about young people, the idea is to try and de-pressurise Instagram, make it less of a competition, give people more space to focus on connections with people that they love, things that inspire them. We have to see how it affects how people feel about the platform, how it affects how they use the platform.’

Changing Influencers

Users will still be able to see the amount of likes they receive on their own posts. Response to the changes has been mixed from Influencers though most tend to think the change is a positive one. The quest for ‘likes’ can mean that influencers aren’t always able to post the things that they want to. Instead needing to only make posts that will get high like counts. The performance of particular posts can cause the fortunes of influencers to rise and fall without telling the whole story behind a particular post. This will allow influencers to use more pertinent metrics to determine the success of their posts these are things such as the number of people who save a photo, reach and impressions. None of these metrics is shared with members of the public so there isn’t the pressure to inflate numbers.

Conclusion

The whole push for these changes are to improve the mental health of users of social media and ultimately this has to be a good thing. The changes should lead to more instances of genuine sharing rather than marketing campaigns just to get likes. It should also stop users feeling compelled to post things they don’t want to just to see their public numbers increase. 

Related Posts


April 16, 2020

Digital & Business Survival During And After COVID-19 With James Blake

COVID-19, Marketing and Trends for the Future  Life in the middle of the coronavirus epidemic is difficult. Businesses, cultures, and the ordinary person are all suffering as a result of this illness which has swept across the globe. Nearly every business has had to make a serious adjustment to their core policies in order to

March 10, 2020

The Benefits of Hiring A Social Media Management Company

Advancement in technology has made it necessary for every business to have a social media presence. With the right social media strategy, your brand will have better exposure. Irrespective of what your business is offering, social media is a strategic marketing tool to strengthen your brand. People may think that having a social media strategy

Website-Design-SEO-Leeds-London-Manchester-SEO-Agency-Belfast

February 10, 2020

Vindicta Digital – Website Design

So, you are an existing business or just set up your new commercial venture and want to experience growth? Putting your best impression forward on the internet is absolutely critical for success. With so many people online and browsing for goods and services, you’ll find that the best way to succeed is to make sure