Blog

Instagram is Getting Rid of ‘Likes’ in its Latest Update

Instagram is Getting Rid of ‘Likes’ in its Latest Update

Instagram has been one of the most popular websites in the world and it is making a major change to the platform in an attempt to reform the social media platform. They will be hiding the display of the number of ‘likes’ that a particular post gets in an attempt to ‘remove pressure’ on users particularly children.

Slow Roll Out

The changes have been rolling out for selected users in the UK following the changes being rolled out across the US. Instagram said ‘You’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.’ The idea behind this change is to try and ‘depressurise’ the platform, particularly for kids. It is felt the constant chase to get likes on certain photos and posts puts a lot of pressure on people and can lead to anti-social behaviour such as bullying on the platform. The change has been tested across several different countries already such as Canada, Australia, New Zealand, Japan, Ireland, Italy and Brazil.

Healthier Posting

The company is hoping the changes will mean that there is a lot less competition for approval and that in turn this will mean the reduction of click-baity posts. This should lead to much healthier and happier users all around. Instagram exec Adam Mosseri spoke about the changes with Wired Magazine ‘It’s about young people, the idea is to try and de-pressurise Instagram, make it less of a competition, give people more space to focus on connections with people that they love, things that inspire them. We have to see how it affects how people feel about the platform, how it affects how they use the platform.’

Changing Influencers

Users will still be able to see the amount of likes they receive on their own posts. Response to the changes has been mixed from Influencers though most tend to think the change is a positive one. The quest for ‘likes’ can mean that influencers aren’t always able to post the things that they want to. Instead needing to only make posts that will get high like counts. The performance of particular posts can cause the fortunes of influencers to rise and fall without telling the whole story behind a particular post. This will allow influencers to use more pertinent metrics to determine the success of their posts these are things such as the number of people who save a photo, reach and impressions. None of these metrics is shared with members of the public so there isn’t the pressure to inflate numbers.

Conclusion

The whole push for these changes are to improve the mental health of users of social media and ultimately this has to be a good thing. The changes should lead to more instances of genuine sharing rather than marketing campaigns just to get likes. It should also stop users feeling compelled to post things they don’t want to just to see their public numbers increase. 

Related Posts


TOP-RATED-SEO-AGENCY-IN-BELFAST-VINDICTA-DIGITAL

January 15, 2021

Digital Marketing FAQs – A Guide For 2021

If you’re just starting your journey with digital marketing or shifting your business online, we’ve got you. As a top-rated Digital Marketing Agency based in Northern Ireland with offices also in Manchester, Liverpool and Leeds, we know exactly what it takes for your business to thrive. However, first things first. As a beginner, you may

SEO-OPTIMISATION-TRENDS-FOR-2021-VINDICTA-DIGITAL-BELFAST

January 6, 2021

What to expect from SEO in 2021?

2020 was a year of unexpected events that massively affected SEO. Are you ready for 2021? From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool and online advertising is valued at more than 400 billion pounds a year, more prominent than even the

electric-scooters-aovo-pro-scooter-epro

December 19, 2020

Electric Scooter – Your Common Questions, Answered

Electric Scooter – Your Common Questions, Answered We’ve had a lot of experience when it comes to working with electric scooters. They’re great methods of transportation and easy to use, which is nice. They provide a broad selection of options for people to check out and don’t require any kind of hassle.  You can freely