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Is your website due to an upgrade? 5 Reasons why you should update it!

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From design to functionality, if your website hasn’t been updated in a while, you could be missing out on important web traffic. For example, if your website was built in 2014 and hasn’t had any changes since then, it could be time for a refresh to ensure your business continues to develop as design, competition and technology have massively changed over the years. There is no right or wrong answer as to “when” you should update it, however,

Here are 5 reasons why you should consider updating your website!

Everchanging technology

If we have learned anything over the years it’s that technology is constantly upgrading to ensure the user experience is faster, simpler and more secure – which is why you should implement these tech changes to your website! For example, if you run an e-commerce website it is essential to keep your SSL certificate up to date if it does not do so automatically. This ensures your customer’s data is encrypted while being transferred so hackers and bots cannot access it, which will increase customers trust also. 

Improve your SEO

Just like technology, Google’s algorithm is subject to change quite often which can affect your websites ranking within search results and perhaps place you below competitors. It’s important to monitor updates like this and adapt accordingly, Vindicta Digital offers a FREE Website SEO Audit which can make recommendations to improve your website SEO or if you need a fresh new keyword strategy – give us a shout! The same goes for your website content which should be updated also as Google ranks websites according to expertise, authoritativeness and trustworthiness. 

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New plugins 

It’s not necessary to jump on every new plugin or third-party apps if it’s not relevant for your business. However, when these plugins can benefit your business it can be worth implementing them to gain a competitive advantage. For example, during the recent pandemic, some restaurants found themselves having to operate a booking only policy to manage the number of customers. A quick fix for this instead of answering phone calls all day (because let’s be honest, we all were eager for steak night!), was to integrate third party booking systems where customers could make reservations via the website. Changes like this can have many advantages for your business and sometimes means updating code or the design of your website – however, it is worth it. 

A good website can dominate the competition 

When new brands or business come on the scene, you may start to compare your branding and design to their modern identity – which might lead you to consider a redesign of your website. Small changes such as changing the layout of your website to make navigation easier for customers or switching up the colour scheme can help you remain on top of competition instead of competing against them!

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Customer journeys have changed

If the goal of your website is conversions or sales, are you noticing that the majority of customers are not following through? This can be due to a number of reasons such as navigation, website speed or they are simply just browsing. It may be worth looking at your website design and developing ways in which you can make the customer experience faster and simpler e.g. reducing the number of clicks to the final checkout. Small changes like this can make the customer journey much more pleasant!  

Is your website due to an update whether it’s design or SEO? Vindicta Digital can help redesign your website to ensure you reach your goals and target audience in the most effective way. 

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