VINDICTA® Digital marketing Agency is a leading UK Google Ads Agency ( OR Google Adwords or PPC agency) Whichever you prefer to call it!
Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.
Not only that, but optimised Google Ads will increase your CTR (click-through-rate), and when coupled with an expertly crafted landing page, full of killer copy, they drive valuable conversions.
But not all Google Ads campaigns are created equally.
While a well-devised Google Ads strategy can do wonders for your business, a poorly managed or ineffective campaign will drain your finances without making a difference to your website’s performance.
The trouble is, great Google Ads campaigns aren’t simple or quick to set up. That’s why expert Google Ads management services are a worthwhile investment.
At Vindicta Digital, we have nearly a decade of Google Ads experience and our experts are fully accredited with Google. We know how to run Google Ads that get your business the exposure, clicks, and conversions it deserves.
We can take care of all aspects of your ad campaigns, from setting up the campaign, reviewing and optimising live ads, bid management, and ad copy creation. We’ll do whatever it takes to achieve the best results for your business.
Even once your campaigns are up and running and bringing in sales, we don’t stop there. We’re obsessed with achieving the very best results so we monitor your ad campaigns and — through a process of constant testing and refinement — maximise your return on investment.
At Vindicta Digital, our friendly experts personally manage your PPC campaigns. They know what they’re doing, and love what they do. We use tools to research, report and monitor, but Google-certified PPC professionals do the work.
Since 2016, we have helped hundreds of small and medium-sized businesses increase their traffic and website leads and sales. We have achieved this by using regularly tried-and-tested pay-per-click marketing strategies. We manage millions in spend per month.
Every Google Ads campaign we run focuses on the one thing that makes a difference to your business: driving leads and sales. Because our clients are never tied into a long minimum-term contract, this focus on leads and sales is what keeps them with us.
We love nothing more than hitting our CPA targets and seeing a client grow, scale and expand their business. The buzz and sense of achievement that knowing we’ve contributed to that growth brings is hugely addictive.
We have years of Google Ads experience and some incredible success stories of businesses we’ve helped to grow and exceed their goals.
Our amazing team of PPC Ninjas are results-driven, and they have the skills, experience and expertise needed to get your business consistent and measurable results.
Already have existing Google Ads campaigns that aren’t converting? We’ll provide you with a deep analysis of your Google Ads campaign’s performance and look at improvements that can be made to give that performance a much-needed boost.
We take care of the end-to-end setup of a wide range of Google Ads campaigns.
We are experts in setting up various successful and profitable campaigns, including search ads, product listing ads (PLAs or Google Shopping ads), display ads, remarketing ads, RLSAs (Remarketing Lists for Search ads) and YouTube ads.
Whether you already have a set of Google Ads campaigns that need some TLC or you need a completely new set of campaigns creating, we can regularly manage your campaigns for maximum profitability.
Conversion tracking is absolutely vital for the overall success of your pay-per-click campaigns. Without it, we’re essentially bidding in the dark. That’s why we make sure conversion tracking is set up correctly. With this in place, we can accurately gauge how your campaigns and landing pages are performing and make any relevant optimisations.
We write super-effective Google Ads copy that sums up your business and your brand’s tone of voice and encourages people to click through to your website.
We’ll also regularly test ad performance, tweaking the text or adding new variations to ensure we constantly remain ahead of the game.
Every time we see Google Ads directing people to weak landing pages, we recoil. For ad campaigns to get real revenue-increasing results, they need to be accompanied by compelling landing page copy. We take landing pages seriously – We are after all also one of the UK’s leading SEO Agencies.
Our expert Copywriters can write landing pages that capture your brand voice and values. With off-the-chart, impressive copywriting, they’ll get through to your visitors on a deeper level and — most importantly — sell your products.
Our Digital Marketing Consultants are waiting to review your Google Ads account.
They’ll review your campaigns and suggest a new Ad strategy for your business.
Anyone with the means to spend money online can use Google AdWords, a highly focused kind of advertising. Even the newest company can compete with major international brands for a spot on Google’s main page.
You can purchase ads through Google Ads or Paid Search Campaigns to increase traffic to your website. Due to the fact they’re paid for, they are separate from organic search results. Organic search results are not purchased outright.
Creating a budget and letting it run for a while will allow you to gather data and determine what works. You can develop a formula that works for growing your business based on return on investment (ROI). You must be careful not to respond hastily to recent data since it might not accurately reflect the current situation.
You can produce a lot of business with Google Ads, but be sure you can handle the increased workload that comes with it. This is one of the main reasons why companies use an agency to outsource Google Ads Management.
Possibly. An auction method is used for Google Ads. The automated bidding begins when a user searches for a keyword. You’ll likely show up first if your bid is the highest. However, this is not to say that you should constantly aim to be first. Cost per click, daily budget, and impression share are all balanced.
The main distinction between Google Advertisements and SEO is that after the ads are paid, it feels like SEO is somewhat free.
The relevance of the material on the page and the reliability of your website are key SEO factors. If your website has a lot of material and has been going for a while, this might happen by accident. You can of course claim that organic SEO is free if you haven’t actively worked on your website with SEO in mind, but it is still an essential part of ranking on Google. It costs time and/or money to actively work on your website to generate content, links, and authority.
The ability to customise when your website shows in search results is the other difference. Once your website is configured, Google decides which page to display and whether to include your website in the search results for the entered terms. With Google Ads, you can choose which keywords you appear for, and which page is displayed if you are ready to place the appropriate bid.
When using Google Ads for the first time, this can often go wrong, but taking the time to understand where you want to meet your customers in their purchasing process and their search intent can help you lay the groundwork for successful Google Ads.
You can utilise the keyword match system to draw in relevant keywords and the negative keyword system to sway irrelevant ones, ensure your Google Ad is functioning optimally.
Your Google Ads may not appear on the display network or in search results for several reasons. There are often some straightforward explanations for this issue. Ensure you look over the following:
Millions of websites make up the Google Display Network (GDN) (where your adverts may show). The GDN sites have a global reach of over 90%, according to Google Ads.
There is no minimum expenditure for Google Ads; you are free to start with £1 per day and gradually increase your budget if you wish. However, your budget will have a significant impact on how frequently and where your ad is displayed on Google.
Despite the fact that you may still have a successful campaign even if you don’t rank first, the key is to react to the data and achieve the right balance.
Search advertising, display advertising, and shopping advertisements are the three primary subtypes of Google Ads.
You can insert online ads into search engine results using the method of search advertising. Display advertising is the promotion of a good or service using images, videos, and some text. These advertisements can be seen as banners on other websites, as well as on applications, social media, and videos. Shopping ads only advertise a product using details like photos, the name of the product, and pricing. Google Shopping, Google Search, Google Images, and other websites can also display these ads.