YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks

How will Google’s new Android app licensing rules in Europe impact Chrome and search?

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled

Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform

Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion. The acquisition adds email to the other communications channels that Twilio’s API already supports, such as voice, SMS, chat and messaging apps. SendGrid has “taken the same developer-first approach as we

Autopilot debuts real-time collaborative customer journey map

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To