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Digital Marketing Myths That You Shouldn’t Believe in 2020

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Do you have a Digital Marketing plan in place?

A strong marketing plan with clear objectives and goals can bust any myths which have been floating in the market. We understand that too much information can be quite overwhelming and that’s exactly where we come in.

Stay calm, We have got you. Let’s together go through the top digital Marketing Myths and bust them one by one.

So are you ready?

1.Digital Marketing Myth: SEO is not important anymore

This is an extremely common myth in digital marketing. So many people feel that they don’t need SEO as part of their strategies anymore because social media has become such popular advertising. 68% of online experiences begin with a search engine, which proves that SEO is still an important aspect to consider in digital marketing. Another myth that goes hand in hand with SEO is that Google Ads will help increase organic traffic. This is not true. Each of them works independently but are both effective elements if done correctly.

SEO matters and the strategy is more important than ever. It’s an essential component to successful digital marketing efforts, and it can be the difference between attracting tons of website traffic and getting lost among the billions of other sites on the Internet.

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2. Mobile optimization is overrated

We’re in the middle of an era that revolves around mobile experiences, and it’s not going away anytime soon. The convenience of smartphones and tablets can’t be ignored. People are going to come across your online advertisements while on the move and it is imperative that they land on a website that is mobile optimized. Not to mention, Google favours websites that are mobile-friendly so not having an optimized website could jeopardize your ranking on search engines.

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3. More Traffic = More Money

Want to get more sales? All you need to do is get more traffic to your website.

Right?

Welllll…not necessarily.

Don’t get us wrong. Here at Vindicta Digital, we love all the traffic (the website kind, not the car kind).

But, not all traffic is created equal, and remember—you can’t take any of it to the bank. For traffic to be valuable, it has to actually convert to leads and sales.

Realize that “traffic” is more than just a number on a dashboard. It’s a collection of living, breathing human beings with hopes, dreams, problems, and fears.

And to convince those people to convert on your website, you need to communicate the value of your product or service strongly and frequently enough that they’re persuaded to buy from you.

All other things being equal, and assuming the traffic is of high quality, then more traffic does mean more sales.

But the truth is that not all traffic is equally valuable. So, when you’re crafting your digital marketing strategy, you need to focus on the quality and quantity of traffic.

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4. Owning a website is enough for digital marketing

This is another popular digital marketing myth that people generally believe in, although this is not true. Maybe this was the case when the internet started becoming a thing, but today it’s not the case.

Today, you will find all the businesses have their websites, which has made it very difficult to stay ahead in the competition.

It doesn’t matter if your website is a visual delight, but if it doesn’t contain good content updated regularly, then it might not provide the results you are looking for.

If you want to attain success in digital marketing, you need to make sure that apart from being a visual delight your website also must contain engaging content.

You also need to make sure that the website you own is new, runs on the latest technology, and is available on all the platforms that people use to browse.

As the online market is going through constant evolution and turning into a dynamic marketplace, online users look for the latest information. They will bounce back from websites that have static content existing from years.

This is why it’s essential that you focus on your website and keep it updated all the time with intriguing content. Furthermore, you also need to measure the success you get from the website.

You can use various tools like Google Analytics or any other analytics tool to get a better idea of how you can improve.

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5. Content marketing isn’t important

This is again a top digital marketing myth that’s doing round among the people and the businesses.

Most people tend to think that once you design good content and an excellent website to go with it, all your work is done. However, that’s not the truth. As mentioned in the previous points, content is as relevant as the website. People visit your website for the content, not for the visual treats that your website provides them.

You need to make sure that your content is intriguing and addressed to your potential customers. Also, you need to update your website with good content regularly so that people continue visiting your website.

Content marketing builds trust with consumers. People read, share, and engage more with content that is shared through friends and others that they trust.

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6. Digital marketing can bring in overnight success

While some methods, like PPC ads and Facebook ads, might have a short-term effect on your digital marketing efforts, achieving overnight success from digital marketing is far from the truth.

Digital marketing generally takes time to be effective. For instance, if you post content on your website, Google takes some time to index it, and then the rank is based on the SEO techniques you use.

After that comes to link building and at last, comes social sharing and other methods.

All these techniques, starting from getting indexed in search engines, to getting shared in social media takes time. This is why it’s recommended that you should be patient until you reach the results.

People tend to fall for digital marketing myths and get easily disappointed when they don’t get desired results quickly.

This is where you need to act smart and give your digital marketing strategies some time to take effect. If it doesn’t work out, you can change your approach easily and look for alternates.

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Overview

There are plenty of digital marketing myths out there, and there will be more added to the list over time. Online marketing can be scary at first. However, with the right strategy, it is sure to help your business and company grow in ways you never expected.

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