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Emerging Digital Marketing Strategies to Try in 2022

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It feels like we just started planning our digital marketing strategy for 2021, but here we are, getting ready for 2022. If you’re like most people, your goal is to start the new year strong with robust digital marketing strategies designed to help you secure more leads, sales, and engagement.

1. Video Marketing

It feels like marketing tips list for the past decade have talked about video. Yet, some businesses and brands remain hesitant to incorporate video marketing into the mix. With the rise of TikTok and Instagram announcing it’s now a video platform, the rise of video is imminent.

Over 85% of consumers would like to see more videos from brands, and at least 67% of brands are looking to increase their video spend in 2022.

Beyond short videos for social media, some brands are tapping into the power of longer-form original content to help them build brand affinity. Investing money in live streaming or explainer videos can help brands build a loyal following and educate their audience about their brand, products, and services.

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2. Strong Brand Image

Branding has always been an important element of marketing and business in general. But, focusing on storytelling and building a solid brand image is what will keep consumers coming back. In 2022, creating a solid brand image requires a two-step or hybrid marketing approach.

The first step is to use digital advertising to get your brand out there. It’s essential to note that digital advertising will become more expensive with time – that’s a given. Higher competition drives Google’s bidding wars into spirals that can often be too expensive for small brands. Still, this will always be worth the investment when done right, which is why working with a professional marketer is best.

3. Conversational Marketing

In 2022, everyone will be a storyteller. Even brands need to deliver their message in a way that tells stories about their products or services. Consumers don’t want to hear how fantastic your product or service is. What they want to know is the story about the time you helped to solve a specific problem or the journey of how people use and enjoy your product.

Many businesses still use flowery words to describe their products. What is often missing is a real-life display of the advantages that the product has.

4. Live Events

Live streaming has been a popular marketing tool for years, and the COVID-19 pandemic considerably increased its relevance.

In 2022, we expect to see more business owners and marketing team hosting live events on social media. Platforms like Facebook, Youtube, Instagram and LinkedIn make it easy to connect to your target audience, even if they don’t know your brand yet. This shouldn’t come as a surprise, especially considering that 3.96 billion people use social media on a daily basis.

When it’s time to choose the type of event for your brand, you have quite a few options. One of the best ways to build trust and grow your lead list is to host a webinar. Your webinar should focus on a hot topic or pain point in the industry.

You can also host small interactive Q&A sessions with your followers. Use this opportunity to engage with your audience in real-time, share your expertise and market your brand.

If implemented properly, many of the people watching your live event will navigate to your website so they can learn more about your business.

Other forms of live video events could include:

  • Announcements
  • Giveaways
  • Product demonstrations
  • Interviews with other experts
  • Seminars

We suggest asking your audience what kind of videos they want to see in the future. You can send a feedback form to your subscribers, include a poll on your social media profile, and even ask new customers after they complete an order.

5. Personalisation

When a customer stands before the choice of two equal products, he or she will almost certainly pick the brand that won their heart. One of the ways to engage your customers’ hearts as well as their heads is to personalise marketing to meet their needs.

For years, psychologists have taught us that people love to hear their name and see it in print. But today’s technology allows digital marketing teams to dig deep into the data to identify the things that keep customers up at night – and identify what messages will solve those problems and give them a good night’s sleep.

Get your Digital Marketing Ready for 2022

Now is the time to start planning your 2022 digital marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.

While digital marketing trends come and go, the basics of success remain the same: understand the needs of your audience and communicate with them clearly and consistently. That’s why customer-focused content has always been the best way to establish solid relationships with your audience. It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.

Did you know that at Vindicta Digital, we offer a full serviced digital agency experience?

At Vindicta Digital our services range from an offering of web design, digital marketing strategies, social campaigns and videography we also offer the more technical stuff such as SEO  (Search Engine Optimisation), online relationship management, digital branding and so much more.

Get in touch with our team to speak about your project.

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