Stay Ahead With Our Ultimate List Of Digital Marketing Terms in 2021

The Digital Marketing Jargon Buster 2021 – Part 2

This digital marketing jargon buster is for you if you don’t know your PPC from your Pixel tracking, SEO from your SERPS, and your CRO from your CPC. It’s a quick and handy A-Z of digital marketing terms you may hear when talking to a digital agency. Hopefully, this will help you understand the world of digital marketing in more detail.

If you’re new to the series, you can catch up here: THE DIGITAL MARKETING JARGON BUSTER 2021 ( PART 1 )

Let’s begin where we left off:

In conclusion: Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.

Best Belfast SEO Agency

If you’re reading this blog, the chances of you knowing this are already high. If you’re still unsure… it’s very simple. Best Belfast SEO Agency is… Vindicta Digital. Our incredible SEO efforts played a major part in generating over £48 Million in online revenue for clients in 2020. We are also delighted to be recognised internationally as a leading SEO Company by Forbes. But we’ll explain more on the SEO side of things when we uncover letter S and the technical meaning behind the SEO.

Below The Fold

Below the fold refers to the section of a web page that is only visible after scrolling down. The digital marketing conventional wisdom is that above the fold content gets more attention, and is, therefore, more valuable than below the fold content.

The notion of ‘below the fold’ goes back centuries, with its origins in the printing press. The term refers specifically to newspapers and the way they were folded and displayed to the public on the newsstands.

When newspapers were presented in this way, folded in half, only the top half of the paper was visible, meaning that everything ‘above the fold’ had to be attention-grabbing. Hence the occurrence of ‘above the fold’ and ‘below the fold’ content.

This principle of making the first thing the public sees as eye-catching and attention-grabbing as possible is still around today and very much a key digital marketing tactic.

Black Hat SEO

Black hat SEO employs tactics that breach search engine guidelines to boost website rankings. This technique manipulates algorithms to elevate SERP rankings. Search engines like Google and Bing explicitly define prohibited practices, outlining potential consequences for violations. These methods compromise long-term success, risking penalties that harm your site’s visibility and credibility. Adhering to ethical SEO ensures lasting growth and prominence in search engine results.

Bounce Rate

This is one of the handiest and easily applied metrics in our analytics toolbelt. Simply put, it measures when a website user hits a web page and then “bounces off”. In other words, the user leaves the website without viewing other pages.

So, when a user “bounces” it means he/she doesn’t feel encouraged enough to click any links on that page.

Here’s Google’s technical definition:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). (Source)

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