Top Northern Ireland Digital Marketing Trends 2022


What are the emerging Northern Ireland digital marketing trends? Lets get right into it.

Video Marketing

The first trend that is on the rise is video marketing. With the rise of 5G and different mobile data plans, video streaming can be done anywhere. Hence the rise of TikTok. Video marketing will no doubt be a huge digital marketing trend in 2022. If you aren’t engaging in visual marketing, you should definitely expand your digital strategy to include this. Many Northern Ireland businesses have already upped their game in recent years to include video content on their social media pages and websites. 

Influencer Marketing

Secondly, there seems to be a mistrust building from the public towards influencers. This is going to be a huge reason for changes in marketing strategies in 2022. However, this does not mean that influencer marketing will be completely avoided, it will just be used with caution given the fact the public are weary of influencer endorsements. Thus, having a Northern Ireland digital marketing agency is vital, they will be able to steer you in the direction of which strategies would best suit your business.  

Targeted Advertising

Targeted advertising will be climbing the digital marketing trends in 2022. When creating google and Facebook ads you should think of different customer groups that might be interested in your product, and create tailored ads which are set to their preferences. This can be tricky to nail down, with these types of advertisements your targeting is unlimited. Having a Northern Ireland google ads agency would take the pressure off of negating how exactly to go about your refinement of advertisement reach. Within targeted advertising, there is also a growth in the use of TikTok ads. Ads on this platform could be the most beneficial, given the common use of TikTok influencers in the sell of products. In our Northern Ireland digital marketing agency we specialise in Google, Facebook and TikTok ads  and can guide you through how to best use these. 

E-Commerce Platforms

It is unsurprising that e-commerce platforms are still a popular form of digital marketing. Businesses that are product based can use these platforms to sell in a fast and effective way. These can be easier to set up and manage rather than a standalone website. The likes of Shopify also let you sell directly through social media platforms, which is handy for your customers and a great advertising point. A Northern Ireland digital marketing agency will be able to guide you through the process of using an e-commerce platform, or alternatively, help you build your own website. 

How Can Vindicta Digital Help You?

We have a Northern Ireland digital marketing team who can help you apply all of the trends given above and more. Our dedicated team are always up to date with the latest trends and will know exactly which strategies would best suit your business’ marketing.

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