Video Production as a successful marketing strategy

Video continues to be one of the most effective elements in a digital marketing strategy.

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story.

Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive.

Want to see a video in action? Check out this Commercial Video Production For Leading Northern Ireland Railway Company by Vindicta Digital.

To develop your video marketing strategy, you’ll want to:

  1. Allocate resources. You’re going to need to designate some budget for video – at the least, decent equipment, good editing software, and a video marketing guru (or, better, team) – as well as time to create it.
  2. Tell your stories. Storytelling has never been as important as it is in the video, so get brainstorming: What stories do you want to tell? How will you tell them?
  3. Engage. It’s not enough to simply tell your stories; you must engage your audience while you do so. How will you make your stories interesting? What will hook your audience?
  4. Keep it short. There’s no set length for marketing videos, but the general rule is that shorter is better. Attention spans are short, so make the best of what you get.
  5. Publish. Publish your videos far and wide – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then promote on your social media.
  6. Analyze. Track metrics and stats, to determine which videos do the best – and why.

Some key – benefits of video production include:

Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help built trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.

Video Production is an SEO gold mine, helping build backlinks to your site, boosting likes and shares ( which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag with keywords/keyphrases!

Videos boost information retention. If your customers hear something only, they’re likely to retain bout 10% of that information three days later. By contrast, if what they hear is accompanied by relevant imaginary, they’ll retain an average of 65% of that information three days later.

Not to mention that, up to four times as many customers would prefer to watch a product video that a read product description.

Ways to use video in your marketing strategy

Social Media –  Sharing videos to your social media profiles is a great way of advertising your business online. It is also probably the most common avenue businesses ( and people ) share their videos. Social media is a place where people gather online to engage with others as well as brands. By nature, videos are engaging and the platforms make it easy to upload and share them.

Newsletters: Like social media, this method allows you the chance to get the video right in front of your audience, without waiting for them to approach it on their own. Adding a video that relates to the theme of your newsletter also reinforces the topic. And remember the statistics above – people are more likely to watch a video to learn about something than to read about it!

Website: Videos can and should be used in other areas of your website – not just as content material. Adding a welcome video that visitors can watch as they enter your website, as well as on other important pages, can provide new and potential customers with a unique look into your business and what sets you apart.

Considerations While Creating a Video for Your Marketing Strategy

1. Set SMART goals

Your first video marketing campaign probably won’t go viral, but with time, patience and consistency you can earn just as much, if not more valuable, results. Instead, let your focus be specifically on what you want to achieve with each video. Setting realistic SMART (Specific, Measurable, Attainable, Relevant and Timely) goals will help you monitor the success of your videos.

2. Call to action

Your call to action should be a very specific request telling your audience exactly what you want them to do after the video. Do you want them to leave a comment, like or share something, sign up for a newsletter or club, buy an item now or download an app? Just make sure that you don’t ask your audience to do multiple things in your call to action – it can be overwhelming and have a negative impact on your results.

3. Get creative

Know who your audience is. Every time they get on the web, they are bombarded with hundreds of videos making it hard to reach through the noise and get your message across. Put a little personality into your video that piques their interest and gives them something of value that fulfils a want or need; give them a reason to share.

4. Plan social media support

What better way to promote your new video than on social media? But be smart about it and make sure that your platforms are optimized for video sharing. There’s no point in building strong social media support if you aren’t ready to handle comments or can’t track the video’s effect.

5. Analyze and adjust

In order to reach your maximum audience base, be sure to analyze any feedback you receive as well as any analytics that track how often the video was viewed and by what demographics. From that research, adjust some details, create stronger videos and send them back out there.

As a leading digital marketing agency, we know exactly what is needed for building a strong marketing strategy that is diverse and stays relevant.

Video Production Belfast

Now that you have made it through the entire post, you’re ready to start putting video to use for your business!









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