Why is Corporate Video Production so Important in Business?

Video Marketing

It’s not too difficult to see why video is so popular these days. For one thing, it’s an easy-to-digest format that gives our eyes a rest from the overflow of textual information online.

From traditional television commercials in the 1960s to today’s YouTube, Instagram, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.

Many businesses have yet yo realize how video production plays a vital role in the corporate world.

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. After all, it has an enormous potential of increasing your marketing engagement.

Why Video?

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms in seconds.

A video puts a face to a name and allows an audience to see the genuine nature of your business and offers. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from your website.

You ask: What’s in it for marketers?

Very well…

Marketers choose it because it can bring a potentially huge return on investment (ROI) through many channels. It is also very engaging and easy to entertain initial customers.

Videos also tend to capture our attention quicker and better, thus making it easier to sell information, products, and services.

Furthermore, videos are very accessible. All you need is a device with a good internet connection to watch and produce them. While there is certainly a trend towards higher quality video on a professional level, anyone can use their laptop or a mobile device and create their very own and unique video in just a few minutes.

Our Belfast digital marketing agency specializes in building powerful content and bringing your marketing to life. Give us a shout if you want to update and refresh your marketing through interactive video production.

Reach more potential customers through Socials

Video is one of the top shared pieces of content on social media. So, if your video is relevant to your audience and resonates with them, they will share it with others.

This gives your message the opportunity to engage even more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.

Convey more information in less time

According to researchers, the average viewer remembers 95% of a message when it is watched; compared to 10% when read.

Social media channels have seen the rise of video in recent years. Facebook gets a staggering 8 billion video views per day. YouTube estimates 300 hours of video content are uploaded every minute, generating billions of views each day.

Videos, as a result, are a more passive experience than reading text. It is much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.

Google adores video

Google is designed to get the most relevant information to the user first. The more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also, Google’s own YouTube – the second largest search engine globally and since this acquisition, Google algorithms heavily favor video content over text-based.

If you’re still reluctant about incorporating videos into your business operations and marketing strategies, here are some key reasons to consider using this valuable business tool to your advantage:

  • Videos are extremely versatile when it comes to promoting your company and the products or services you offer. They can be as unique or as creative as you wish.
  • Videos are more cost-effective and much easier to produce than ever before. All you need is a mobile phone with a good camera and internet connection. There are plenty of apps available such as Final Cut, Filmmaker Pro or VivaVideo. However, if you wish to be on a more professional level, consider hiring a filmmaker to make this process faster and hassle-free. Check our Corporate Video Production page for more information.
  • It’s easier to get your point across and provide valuable information.
  • They enhance your company image by sharing more about you and your company’s personality.
  • Encourage sharing more than text, especially where different social media channels are concerned.
  • Engage your target audience up to 250% more.
  • Generate more visibility and exposure by building a stronger offline and online corporate presence.
  • Promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer.

Future of video

So we’ve established, that video is the most effective type of content tool out there.

Whether it’s promoting a service or showcasing a product, video plays a role in how people are influenced by what they see. If you’re creating videos and sharing them online then you’re on the right track to influence your viewers no matter where they are.

The power of video can be summed up with one sentence: All you need is a video to impact the world ( or in this case your business )


The bottom line is that corporate video production services in Belfast can be a useful tool for announcing new products or services, communicating with clients or customers, training employees, and updating product or service information. We take a multi-channel approach and can help your business produce video content for social media to events & TV advertising.







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