The Top Secret Google Ads Strategy Unveiled: Unlocking Success in Online Advertising

GThe promise of Google Ads is appealing.

Create adverts that will drive customers to your online store. Brilliant!

However, it is only until you begin that you realise how difficult it is to produce income using Google Ads.

If you can surpass Google’s cunning defaults, you’ll face fierce competition that pushes up costs and punishes every error.

You need a plan to cope with these problems and have the possibility of really producing money.

To obtain strong results with Google Ads, you must first develop a strategy: who are your consumers, and how will you contact them?

In this blog, we’ll teach you how to think about Google Ads more strategically. 

Google Ads in Action

Google Ads is an enormous platform. Knowing where to work entails determining which campaign kinds you’ll employ.

There are four sorts of campaigns: search, shopping, display, and video.

The majority of people favour one over the other. Perhaps they’ve tried it previously or discovered that another produces superior results.

While it is beneficial to leverage any previous expertise, it may not be the greatest place to begin. Each of the marketing types can be effective for your company if approached correctly.

This is because all of these efforts may reach customers at various phases of the funnel.

We partly utilise a methodology designed by analytics guru Avinash Kaushik to map that Google Ads funnel.

It keeps things simple while demonstrating the many levels of consideration:

1. See – people are not aware of the problem & your solution.
2. Think – people are aware of their problem & are comparing solutions
3. Do – people are actively looking to purchase to solve their problem

The Do Stage

Instead of beginning with the first stage of the funnel, the See stage, we sometimes begin with the Do stage with new clients.

This is due to the fact that visitors at this point are the closest to spending. They know what they want/need, have researched (however brief), and are ready to buy. They just don’t know who to purchase from yet.

KPIs

Here are the KPIs to evaluate the effectiveness of your campaigns in the Do stage:

• Conversions
• Cost per action (CPA)
• Revenue
• Profit

The Think Stage

You’re one step away from a sale at this point. You’ll attract those who know they have a problem or desire something but are unsure of the specifics.

At this point, your Google Ads aim to attract potential buyers to interact with your brand and website. This might include visiting your website or signing up for your newsletter.

This is not to say that you will never make a sale from these initiatives, but they will not lead directly to one. So, if you expect the same outcomes from your investment as you did in the Do stage, you’ll rapidly become disillusioned and discontinue these efforts.

The Look Stage

You’re a few steps away from making sales at this point. At this point, consumers may not even be considering purchasing anything.

The objective here is to raise brand recognition among your target demographic.

The idea is for the consumer to consider you or be able to identify you apart from rivals by the time they are in the market for what you provide.

There are several advantages to having a solid brand. Greater brand affinity translates into higher click-through rates across all of your Google Search Ads campaigns.

According to Wordstream research, individuals who view your ad and are familiar with your brand are 2-3 times more likely to click on it.

If you followed the breakdown of the various steps, we hope you noticed any holes in your Google Ads strategy and find this article helpful.

If you need any further assistance with Google Ads, don’t hesitate to contact Vindicta Digital Marketing Agency today.