Digital Marketing Trends in 2022


What are the digital marketing trends to look out for as we progress into 2022? 

It is safe to assume that the core digital marketing strategies such as SEO (search engine optimisation) video marketing, e-commerce and PPC (pay-per-click) are here to stay. However, in a new year with more competition, there are ways in which your business can adapt these strategies to stand out from the crowd. 

Search Engine Optimisation (SEO)

SEO is as important as ever, however, it is becoming increasingly competitive. In order to have a successful SEO strategy, you must have unique content with a different perspective. This will not only draw consumers to your website, but will encourage their return. The key to SEO in 2022 is simple, engaging content. Investing in SEO in Northern Ireland will build traffic to your business. 

Video Marketing

Video marketing and content is set to be the new cornerstone of Digital marketing in 2022. These have the ability to imprint your brand into the minds of consumers. Having a dominance of video content within your marketing strategy makes it easier to portray complex ideas. In 2022, you should repurpose your blogs into video content with the same keywords and tags. This makes it easier for search engines to reach the content, makes it easy to consume and aids SEO. Your business’ marketing needs to keep up with trends by utilising gifs, images and video footage. 

E- Commerce

Most businesses have adapted an online strategy. The problem lies in the fact that most website traffic comes from mobile phones. Even in 2022, the majority of businesses do not have a fully mobile-optimised website. Website speed is more important than ever, and it is vital for marketers to ensure that their website is optimised. Without mobile-friendly E-Commerce in Belfast, potential sales are lost. Our specialists can fully optimise your website and increase the speed of each transaction. 

Pay-Per-Click (PPC)

Google is the most successful platform for PPC advertising. However, in 2022, you should also be using alternative pay-per-click platforms. These include Facebook, Instagram and YouTube. All of these PPC platforms have their own individual benefits and a mix of two or more can help create an effective dual advertising strategy. To keep up with the new options, it is useful to have a PPC agency. 

In Conclusion: Same strategy, different approach

Digital marketing trends in 2022 consist of the same strategies that have always been around. SEO is yet a key ingredient for successful digital marketing. However, unique, creative and eye catching content is essential. 

There should be a higher level of focus on visual content and flexibility to utilise this in new ways via reels, gifs and Tik Tok. E-commerce needs to be mobile friendly and PPC marketing should not solely focus on Google ads. 

Our aim is to keep you on top of your competitors when it comes to the latest digital marketing trends. We want to increase your website traffic massively.

Our Digital Marketing Agency can utilise SEO, Video Content, E- Commerce and PPC to help you dominate your field.

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