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Key Benefits Of SEO For Your Business

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If you’re looking to expand your target audiences and create long-term brand awareness, then SEO is crucial.

Let’s look at 5 significant benefits of SEO for your business, and how you can realise them.

1. Builds Trust & Credibility

Good quality SEO work allows a website to create a clear, effective user-friendly experience. Optimising on-page SEO, content and elements following the latest Google best practices builds your brand’s trust and credibility. It will also attract the best quality backlinks, and serve as a repository of valuable content for existing customers and new potential customers.

However, site authority cannot be built overnight. It takes consistent efforts, patience and valuable, quality products and services that get customer’s trust. Thus SEO is a long-term strategy.

Our tip: Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

2. It Supports Content Marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too. Make sure that your content is high quality and optimised for keywords you want to rank for. Furthermore,  since search engines like freshness, makr sure to update your content regularly.

3. New Leads & Customers

Well done SEO is powerful because of its ability to attract a growing volume of better quality, organic traffic to the website. This quality traffic is measured by the number of new enquiries, new leads and potential sales that are produced.

SEO helps a business in many ways. Investing in regular, monthly SEO over the long-term is a fundamental aspect of growing your business online presence, brand awareness and market-share.

4. Better User Experience

Today, people ‘Google’ every time they are looking to buy a product or a service. It is natural that businesses want maximum visibility and better-quality traffic. But you can only achieve this if you offer an optimal user experience.

Google can distinguish between favourable and unfavourable user experiences, measured by data gathered during their site crawls, bounce rate, time on site, and other site visitor behaviour. Thus, it has become more crucial than ever to provide a positive user experience to a website. A website that offers information that a user is looking for in the least number of clicks, easily and quickly works in your favour.

5. It Gives You A Competitive Advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

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To wrap up

I hope I have been able to help you understand the developments and best practices relevant today in the SEO world. Here are some final thoughts:

  1. SEO maps out the buyer journey and strengthens the control you have over the customer’s buying cycle.
  2. SEO best practices are being constantly updated by Google, so it’s essential to avoid activities that Google will penalize. A penalty can erase years of hard work in earning authority and reduce organic traffic to a trickle.
  3. SEO is a long-term strategy. It is an investment in time, effort, and requires strategic thinking at the outset to outperform competitors. But this does not mean you will not see the impact for years. Even in the first year, a solid strategy and decent investment will deliver benefits to your business.
  4. SEO targets user intent which translates into good quality organic traffic growth.
  5. With voice search and AI taking centre stage, more SEO opportunities are becoming available.

Looking for an SEO agency?

We have SEO experts in Belfast, Manchester, Liverpool and Leeds who can help improve your business’s search engine rankings.

Get started today by giving us a call!

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