Top Glasgow SEO Tips


Search Engine Optimisation has always been around, but each year it is becoming harder to tackle. This is because of the popularity of online selling and frequent changes in the Google search algorithms. Below we have detailed our top four SEO tips for your Glasgow business.

Good User Experience

Many business owners overlook the importance of user experience on their website for Search Engine Optimisation (SEO). Google looks at user engagement metrics to determine how relevant your site is to the given search. The google algorithms will look at your website’s bounce rate, which is the amount of viewers that leave your site after viewing just one page. If your website has a high bounce rate, this will be viewed negatively by Google and badly affect your Glasgow SEO. Another metric which Google looks at is page dwell time. This is the amount of time a customer spends on each page. Google will see it as a positive indication if a user spends a long time on a given page as this increases your user engagement. All in all, it is important to make sure that your website is fully optimised, speedy and engaging. This may seem like a lot of hassle, which is why sourcing a Glasgow SEO Agency will benefit your business. They will be able to implement an effective SEO strategy which includes all the small but important details you might miss.

Engaging Content

One of the most important factors for Glasgow SEO is having engaging content on your website. As Glasgow SEO becomes more competitive, Google pays more attention to user experience and unique content. If your site has attention grabbing content, customers will stay on it for a longer period of time to read it. This links into the point above, this will benefit your page dwell time and in turn, your SEO. The black hat technique of key-word stuffing no longer works and is seen as “spammy” by Google. Thus, your best bet is to have articles on your site which are relevant, with selective use of keywords and information in them which is beneficial to your customers. It can be tricky to differentiate between key-word stuffing and relevant key-word use. Which is why it is a good idea to hire Glasgow SEO professionals, who are well versed in this matter.

Optimise For On-Page SEO

On-page SEO is the process of implementing your Glasgow SEO techniques onto all the pages on your site. This includes editing the title tags, meta descriptions, alt tags and URLs to include your key words. You should also practice internal linking, which will help Google find and index new content on your site. Inevitably, this will boost your Search Engine Optimisation. On-page optimisation can be a tedious, complex process to learn and upkeep. However, even though it seems minuscule and invaluable, it is essential to your SEO strategy. Hiring a Glasgow SEO team can be beneficial as they will not get lazy and ignore the little details.

Outsource A Glasgow SEO Company

As we have hinted at throughout this blog, it is a great tip to outsource a Glasgow SEO firm. They will have the experience and expertise to get your business to the top of the search engines. Also, think of the time you could save and out into other areas of your business if you leave the SEO to the experts. We have a designated Glasgow SEO team who will come up with a unique strategy for your business, including complete website optimisation and amazing content.

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