Top Social Media Sites to Consider for Your Business Growth
Social Media Marketing is an extremely powerful way for businesses of all sizes to reach prospects and customers. Increase your business’s credibility, brand, and revenue through effective social.
Read further to find out all the benefits of social media marketing and get your brand/business out there!
REACH:
One of the most fundamental benefits of social media marketing is the sheer volume of users. In the UK alone there are 45 million active social media. Of these, 39 million are mobile social media users.
This can certainly get to more people than any other traditional advertising as nearly everyone use social media now.
The above figure is up by 2.3% from last year, meaning that 67% of the whole UK population is active on social media.
Even more compelling is the fact that a whopping 40 million people or 71% of UK adults (+13 years old) can be reached with adverts on the platform.
If you’ve never heard of Instagram then you must download the app immediately. If looked at the statistics, we can notice that at the beginning of 2019 there were an estimated 24 million Instagram users in the UK. That’s just above 40% of the UK’s population.
Instagram is a visual platform that can help you form a more personal connection with customers. You can share pictures and videos of your team and happy customers to engage your audience. A visual feed can reflect your brand’s uniqueness and differentiate your business.
This platform is the perfect place to be creative when marketing your brand. Instagram Stories, in particular, is designed to boost audience engagement. You can post anything from daily motivation, day in the office or discount and sales of the offered products.
There are also many apps and websites that help in creating creative content such as Canva – where designs become your live business ads.
Stay Up to Date with Consumer Trends
Another reason to consider using Instagram is that it can help you make the most of the new trends. You can use it to promote causes or simply generate interest by posting relative content that will link with your business and/or brand.
Linked In
If you would ask me to describe Linked In, I would most likely have said that it’s a more competent version of Facebook or else that it is exactly like Facebook but just more professional and optimized for Business users.
Statistically, Linked In has reached an engagement of a record high levels, with more than 610 million professionals as according to its parent company Microsoft.
You can find Linked In useful in connecting with like-minded individuals, local or global businesses and increasing your exposure. It’s a great place to showcase your products and services offered. Furthermore, it helps to gain trust among customers.
Whilst working on your professional profile, you can also share your accomplishments. This, as a result, can help you in gaining more business connections.
So 2019 is nearly over & Twitter still has not changed its word limit…
Despite this, Twitter can help you reach a wider audience and connect with your customers.
It is the only platform that can spare you lengthy articles ( in the likes of this one). It is perfect for a brief browse of industry news in the morning, during break or a few spare minutes between the meetings.
So you’re asking how can I use Twitter to my advantage in business?
Here is your answer:
According to Twitter, 13.6 million people in the UK can be reached by advertising which gives us the clue as to the size of the platform. This number represents 24% of the UK population, aged 13+.
It’s 140 characters are apparently enough to catch the public’s attention, it is also great as a resource for gathering feedback, create brand identity, reach a wide audience and deliver customer service.
GOOGLE +
While users may not think of Google+ as their go-to hangout to see what their acquaintances and businesses are up to, this platform plays an important role in social media marketing efforts.
Google Plus is an amazing marketing tool that is completely free to the public. This platform allows you to reach out to a different audience that you may not find on Facebook, Instagram, or Twitter. While Google+ may not be the most commonly used social media platform, there are still many advantages to incorporating an updated Google company profile into your social media strategy.
Management and Promotion
Google Plus company pages are easy to manage since they tie in with all of your other Google Marketing tools and Google products under the same username.
You can add a +1 button to your website to help drive traffic to your Google+ page, just as you can add buttons for Facebook page likes and Instagram follows.
Organizing a list of friends and peers must be one of the most time-consuming tasks that we do on the web these days. Google+ also allows you to group people by adding them to Circles. These are essentially groups that you can name and sort any way you like. Afterward, you can tailor your messages or posts and even notifications to each group. It’s useful and saves you time.
Analytics and SEO Advantages
The platform provides great analytic data via its own insights section. There are various sections showing statistics on visibility, posts, and user demographics.
Evaluating the statistics can estimate which posts had the best reach. It can help in understanding your audience and informations interest them.
Having a Google+ page linked to your company website can automatically increase some of your visibility stats by helping bump your site up in Google searches.
By analyzing these stats, you can optimize yourself and your business on Google+, gaining better reach and interest of the audience.
Rounding Up
Great content marketing on social media can bring absolutely remarkable success to your business. We have seen this time and time again as a leading digital agency.
Your potential and existing customers are already interacting with brands through social media on a daily basis. If you’re not communicating your business to your audience through social media platforms – you are missing out!
It is also a great idea to look at the benefits of hiring an agency that will help in managing all of your social media campaigns.
At Vindicta Digital our services range from an offering of web design, digital marketing strategies, social campaigns and videography we also offer more technical stuff such as SEO (Search Engine Optimisation), online relationship management, digital branding and so much more.
