Video Production Trends in 2023: Exploring the Latest Innovations and Techniques for Effective Visual Communication

As we know, video is king right now. And it looks like it’s going to stay that way. In January of this year, Meta announced that we now spend a whopping 50% of our time on social platforms, viewing video content. 

Whether you wish to outsource your video production or do it in-house, we have created a list of trends you should definitely be aware of!

1. The duration of your video matters 

Between short-form content, long-form content and endless live videos, it’s hard to know where to begin when it comes to video production. Lucky for you, they all serve their own purpose, and you can put them all to use. Short-form content is great for increasing reach; perhaps you want to expand beyond Manchester and go further afield with your business. However, long-form content allows you to create a real relationship with your audience. Long-form video production creates loyalty and engagement. The more interested the audience is in your business and your services, the more they will enjoy the longer content. Use this to your advantage when you consider video production! 

TikTok videos that are between 9-12 seconds long are more likely to go viral; however, the Tik Tok video production limit has now increased to 10 minutes, and many users post multiple-part videos. This is not a one size fits!

2. It’s time to BeReal

Another great way to incorporate your audience into your video production is to keep content REAL. BeReal is an app that launched in 2022, allowing users to be completely authentic at the time of posting. This trend can further be applied to video production. Being real doesn’t mean you have to post the 7 am bedhead getting ready for a day of work, but you can show your staff working, asking their opinions, ideas, trends they enjoy, and so much more! You can also just incorporate “Day in the life” style content into your video production, giving your audience a real insight into who the company is! This is likely to strengthen relationships and maybe expand your reach!

3. UGC stays 

Being real leads us nicely to UGC (user-generated content). UGC is when a user generates the content, and that content is repurposed by you, the brand. While video production is amazing when done by highly skilled professionals, sometimes you just need a little bit of reality via normal, everyday people. This is especially great if it involves positive reviews of your product; perhaps someone suggests you are the best in Manchester! This is perfect for you to use to promote yourself. Not only can UGC be gathered quickly and remotely, but it is also inexpensive and easy to do! 

Studies have shown that 90% of consumers prefer UGC and believe what other customers say more than a promotional email or marketing technique! As they say, the customer is always right! 

4. Vertical > horizontal content

This one may seem obvious to those of you who are familiar with Snapchat, TikTok and every other social media ever. Other than YouTube, who missed the memo. But, vertical content is seemingly the way to go nowadays. This is due highly to the rise of mobile phone usage – we’re all guilty! Vertical content is simply easier to access on a handheld device, and it fits the screen more appropriately. 

But, it is important to always consider your audience. YouTube is not going anywhere and still favours horizontal content so it is not to say it’s to be forgotten about. You just need to know who will be watching your video production, and where. Also consider B2B, is your client more likely to be watching the video on a computer or a mobile phone? You must figure this out before beginning your video production!

It’s easy to get wrapped up in trends, but the most important lesson to take from this post is that your audience is KEY. Simply consider who they are, what they’re interested in, how long they would like to watch and where they would be viewing the content. After that, the stage is yours!

If you need any help with video production for your business, get in touch with our team today.