Maximizing Local SEO: How to Rank Higher for Local Search and Get Local Traffic

Maximising Local SEO: How to Rank Higher for Local Search

You might think that being a local business is enough to appear in local search results. However, this just isn’t true. Local SEO (search engine optimisation) is an underrated tool for popping up in local SERPs (search engine results pages).

But where do you start? We are here to help! Here are our top 4 tips for ranking higher in local search queries. 

1. Google My Business 

Google My Business is a feature of Google which displays your business and its information on the search page. It includes all the essential things your target customer wants. This includes location, contact numbers, opening hours, and more. Adding elements such as your logo makes it more professional, allows customers to recognise your business, and helps drive traffic to your storefront and online store. You can also make regular Google posts which update your audience and highlight products/ services, allowing you to remain relevant and active. 

Google my business

Google My Business also allows reviews. Reviews are crucial to a business for obvious reasons but also when it comes to local SEO. Fresh reviews allow your business to remain relevant and become more trustworthy. Reviews made by real customers, positive or negative, are more influential to potential customers than anything you or your employees could ever say about your business, so this is a great way to rank higher locally! 

2. Consistency 

One of the biggest mistakes a business can make is having an inconsistent brand image or information across the web. It is important that you dedicate time regularly to ensure all information about your business online is consistent and 100% accurate. A tiny mistake will be crawled and can spread like crazy, which is never good! 

3. Link building

Maximising Local SEO: How to Rank Higher for Local Search Queries

Link building with other local pages is a great way to boost your local SEO rank. Think of it as being similar to reviews. The more relevant page links you have, your rank could be better! The more local connections you have, the more local SEO will pick up your connection to the community and the higher you appear on SERPs. Don’t forget; you can link your pages as well! 

4. On-Page SEO

Local SEO also relies on the content of your web pages. There are many ways to make this relevant to your audience. This includes considering local lingo and language (Think, “what would someone from this area search for?”), local events (Is your business relevant? Could it be?) or even creating resources for your area (e.g., local guides, blogs etc.). Including locations and geolocation modifiers in your content is also a great way to rank higher on local SEO, as your page remains relevant to consumers in the area. For example, instead of “marketing agency”, maybe try “Manchester marketing agency” or “marketing agency Manchester”. 

In conclusion, your audience is your top priority. If you capture them, their language and their search queries and adjust your content as necessary, you will never go far wrong! We wish you all the best of luck and hope you soar high with SEO (even if it is within your local area). 

If you need any more help with SEO, please don’t hesitate to contact our friendly team today. 

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