How Your Small Business Should Be Using Twitter to Boost Online Presence and Engage With the Audience

How your small business should be using Twitter

Getting started on Twitter might seem difficult, with everything from pinned tweets to social listening. Here are a few ways for small businesses to make the most of Twitter.

Twitter is one of the largest social media networks, with over 145 million daily users, providing access to prospective consumers all over the world.

However, in a world where 500 million tweets are made every day, it might be difficult to find your place as a little fish in a vast pond. 

We’ve got your back. In this piece, we’ll go through a few methods to use Twitter as a creative, entrepreneur, or small business.

What are the benefits of using Twitter for small businesses?

Twitter is a social networking platform that functions like a Swiss army knife. It can be used in a variety of ways depending on your objectives. 

Twitter can benefit solopreneurs and small enterprises if used correctly:

  • More individuals will be reached
  • Increase brand awareness
  • Promote their company
  • Introduce new items
  • Learn about emerging trends

How your small business should be using Twitter

Small business Twitter marketing tips

#1: Highlight the individuality of your brand in your profile

While not as aesthetically appealing as Instagram, Twitter still provides an excellent opportunity to exhibit your brand’s personality, particularly in your Twitter profile. 

When configuring your Twitter account, ensure your handle aligns with your company name. If your business name is already taken, consider appending “HQ” to create a distinct handle. A coherent Twitter handle bolsters brand recognition and connection, facilitating smoother interactions with your audience in the dynamic realm of social media. Craft a handle that resonates and reflects your identity, optimizing your digital presence.

#2: Engage with your consumers

Twitter, at its finest, is a medium for communication and connection.

And people want businesses to have a role in that connection. 64% of consumers want companies to communicate with them on social media, and 70% feel more connected to brands that have active CEOs on social media.

Chatting with your consumers on Twitter is one approach to engaging them. Twitter chats are recurrent talks on a single topic that are hosted by the same account each time.

Each Twitter discussion has its own branded hashtag and takes place every week or month at the same time. 

44% of consumers feel more connected to businesses when they develop, participate in, and host meaningful online dialogues. 

How your small business should be using Twitter

#3: Distribute your best content

Don’t know what to publish on your company’s Twitter account? You can begin by sharing existing content. All you have to do is create a few lines of copy and then link to your content.

Infographics are also over 30 times more likely to be viewed than articles, making them an excellent addition to your content marketing arsenal.

Cropped infographics are wonderful social media material if you already have an infographic. These mini-infographics can be used alone or as previews for the complete infographic.

Twitter may be a scary environment, and it can feel as if you’re tweeting into the abyss at times. Building your audience community, on the other hand, takes time. Be patient; it will be well worth it.

If you would like to learn more about our social media services and how we can help your business, contact us today.

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