What is Local SEO, and How Does It Work?
Local SEO is a search engine optimisation strategy that helps your business be more visible in local search results on Google. It is an effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they are looking for them online.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
Why is local search important for your Manchester business?
If done correctly, local SEO can make your business stand out from competitors. This can also that you have increased visibility for highly relevant local searches. Many small businesses are often overshadowed by larger companies online. But optimising your website for set locations in and around Manchester can increase the likelihood of appearing for search queries in specific areas.
These search terms could contain a specific location such as Digital Marketing Manchester or a ‘near me’ search such as Shop or Restaurant Near Me, which would display results based on your location. Optimising your website for local searches will increase the chances of driving highly qualified traffic there.
Why should you optimise your Google My Business page for your Manchester based business?
An optimized GMB page helps Google understand more about your Manchester business. It’s who you are, what services/products you sell, where you’re located at, and what your website is.
The more Google knows about you, the more types of searches your GMB listing can appear in.
In addition, Manchester SEO will help your pages rank highly in Google, thus allowing your potential customers to find your business. If your customers can’t find your information, you can bet they are finding your competitors.
What are the benefits of Local SEO?
- Local SEO activity, such as citation building, helps build online visibility
- Greater local visibility means more foot traffic, more service customers and more sales
- Optimizing your site for local search delivers more targeted traffic and more traffic for relevant search terms
- Google My Business optimization can lead to enhanced Google Maps visibility
- Content marketing and link building will improve the relevance
- Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales
These key benefits of local SEO can all make a positive impact on your business.
Trusted SEO For Your Manchester Based Business!
As a leading SEO Manchester agency, we’re always looking for new and innovative ways to help you expand your business.
Whilst your business website is climbing in the search results, attaining more high quality targeted traffic we will offer on-going advice to expand your website’s & company’s online digital marketing presence in Manchester.
PA & Marketing Assistant at Vindicta Digital