5 Reasons Why You Should Be Using Google Analytics


Google Analytics is one term that is commonly used within the digital marketing industry due to its extreme popularity. It lives up to the hype as it’s a useful and important tool every website owner should have. It is one of the first things Vindicta Digital recommend to their clients when launching a website as it lets you track almost EVERYTHING. Here are 5 reasons why you should be using Google Analytics if you own a website.

  1. It’s free

Launching an online business often prompts cost-saving measures. Thus, using Google Analytics is a no-brainer. The platform furnishes invaluable data and statistics, enhancing performance without added expense. Analyzing user behavior, traffic sources, and more, you gain actionable insights to refine strategies. Elevating your digital presence becomes efficient, strategic, and budget-friendly. With Google Analytics as your compass, your business steers confidently towards informed success.

  1. Customised reports

There are loads of different tracking platforms out there however, it can be a waste of time when they produce reports with information that you don’t need. With Google Analytics you can build your own reports and only include the metrics that matter to your business. This saves your time and effort especially if you’re presenting data to a client of your own.

  1. Get to know your audience

You may know your audience from social media however, your website audience can be completely different and that’s important. Google Analytics provides a breakdown of your site visitors in terms of demographics, location and online interests. This can help you determine what your visitors want to see and how you can make their user experience better e.g. if it’s an older audience, is your website easy to navigate?

  1. See how people are finding your website

Seeing how many people are visiting your website is great. However, is that valuable information if you don’t know where they’re coming from? Google Analytics provides you with both! There is an entire ‘Acquisition’section which provides a full report on how visitors found your website. So, whether they have clicked a link in search results, from social media or from a paid ad, Google Analytics will inform you. This is also a great way to see how your SEO is performing because if you have high traffic from organic results, it’s clear that you are visible within search results!

In addition, if your visitors are mostly coming from mobile, ensure your website is mobile friendly and accessible as you don’t want to encourage them to bounce to another website.

  1. Track conversions

Every business is different and therefore, every website is different. This means different websites will want to achieve different goals and get their visitors to take specific actions. You can set up conversion tracking in Google Analytics to track actions your visitors make such as making a purchase, subscribing to your email list or filling out a form. This will enable you to track your progress and work towards achieving your overall business objectives.

Looking for a digital marketing agency? 

Our digital marketing experts in Liverpool help businesses set up and track Google Analytics by producing detailed reports. If you’d like us to tick this off your to-do list, get in touch today!

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