Essential Link Building Strategies for SEO: Boosting Your Website’s Authority and Rankings

In the world of SEO, algorithms change and new strategies pop up every single day. While some specialists swear by new school teachings, others claim traditional SEO tactics are the only way. It’s hard to really say whether one method of SEO is truly effective. However, the most important SEO goal for any online website is about generating page traffic and drawing users to your website.

 

Let’s start by taking a look at what Link Building is.

Link Terms You Need to Know

Backlinks –

Backlinks are simply links on other websites that point to a page on your website.

These types of links may also be referred to as inbound links or incoming links.

Internal Links – 

Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains.

Link Building – Definition

When you do link building for SEO, you are directing external links back to your website. SEO ranking is dependent on a couple of factors, and ‘links’ is on top of the list. In other words, backlinks are the most consistent determining factor for how sites rank for keywords. The more the quality of your backlinks, the higher the relevance and authority of your website from Google’s perspective is.

Here are our  top five link building strategies :

1. High-Quality Content

This is especially important after the recent May 2020 Core Update from Google.

Content gives people a reason to share your link. If you are unsure where to start, we suggest creating a blog post on an industry-related topic that will bring make interested. After all, the links you want to build will always point back to the content created.

When you build links to high-quality content that visitors find reliable and valuable, it will improve your reputation from Google’s perspective and that of your visitors.

It is not difficult to put great content in place. Start by devising a good content marketing strategy. You will also need to come up with excellent and appealing headlines that will correctly describe your content on search engines.  Another essential point is keyword optimization that will increase your chances of getting listed in search engine results.

What does great content mean for Google?

Great content can be described as :

• desirable
• findable
• useful
• accessible
• credible
• valuable

2. Reverse Guest Post

Guest blogging has been used successfully for SEO link building. Guest blogging is all about adding value to site owners in return for a link back to your website. However, getting the best out of guest blogging depends on how well you can choose your guest blogging targets. If you get it right, you can end up with a multifaceted and high-quality inbound link profile.

Start by finding the sites where you can submit guest posts. Reach out to the site master with your pitch and irresistible content. Come up with a bio that facilitating your lead generation and link building efforts.

For maximizing reverse guest posting, avoid direct links back where you post a guest post on your site and other party posts on theirs.

3. Outreach

Most every good link building tactic revolves around outreach. But what exactly is it?

Outreach is where you actually reach out to people in your niche and introduce them to your content. To do this, you don’t necessarily need any “content” at all. You just need to have something worthy of a link— it might be your product, service, business, brand, or even personality.

To whom should you reach out to?

1. People who’ve mentioned your target keyword in their articles;

2. People who’ve linked to similar articles on the topic.

4. Reclaim Broken (404 error) Links

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelt your link. In both cases, these backlinks will return a 404 error.

Such issues may also commonly occur after a site was re-launched or migrated to another domain. You should then redirect these backlinks to some other page.

5. Infographics

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.

Creating and promoting infographics is yet another powerful strategy that can increase website traffic, improve your domain authority and boost your SEO.

If you create an infographic that focuses on a trending topic and includes helpful stats and data visualizations, it can entice people interested in that topic to share your infographic with others.

However,

If you want people to share your infographic and use it to build links for your SEO strategy, it needs to be compelling and well-designed.

Check out our step to step cheat sheet/guide on “LOCAL SEO.”

6. Newsletter subscriptions

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks.

Try to include some effective call-to-action button in your newsletter, for example, offer them to register for some webinar or download an Ebook.

7. The Skyscraper Technique

Lastly, the Skyscraper Technique, coined by backlink guru Brian Dean, takes some effort, but the rewards can be massive if time and effort are put in.

There are only three straightforward steps to follow:

1. Discover a keyword you want to rank for.
2. Dig through the content in the top 10 positions on Google.
3. Curate a piece of content that’s 10x better than anything found on the SERP.

That’s it. It’s that simple. Now the hard part is figuring out how to create content that attracts everyone’s eyes, the good news is that people are spending more time on the Internet nowadays, so all you have to do is have great content a capture everyone’s attention.

Link Building is All About Effort

Gone are the days when you can buy sketchy backlinks without any punishment to your site from Google. The tactics explained in this article are all very straightforward, but that doesn’t mean they don’t take considerable time and effort.

Building a substantial backlink profile is an extremely important part of any SEO campaign and it’s something you should invest energy into.