SEO: Google Ads mobile app updates


Google Ads offers a platform where advertisers can bid to display their advertisements whether it’s their product, service or videos. The ads work on a Pay-per-click- basis and therefore, advertisers only pay when a user clicks on their ad. Google Ads is a great way to reach new customers and grow your business as well as receiving a return on investment. Google has not updated their ads mobile app in 3 months so when they announced there would be some new features arriving, we were thrilled! Here is the rundown of what’s changing.


What is the Google Ads mobile app?

The Google Ads mobile app offers everything you already know about the platform except in a convenient app for your phone. This helps you manage your account on the go, so if you fancy a walk from the office, you can check your performance no matter where you are! After a while of no updates, Google has only gone and added two new features to help you monitor and improve your performance.

New features

Custom notifications

Instead of having to go back into the app and check your own progress, the mobile app now enables you to create custom notifications. This means you can create meaningful notifications about your performance if it happens to change, and only regarding the things you care about. Google has used the example of:

“Let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion volume changes week-over-week. With this new feature, you can create a custom notification to alert you when weekly conversions increase by more than 10%.”

This new feature will make life easier for advertisers because if you’re having a busy day and forget to check your progress, at least your notifications will keep you updated on anything important! To turn the feature on:

  1. Go to the settings page in the app
  2. Opt into notifications
  3. Click custom notifications and set up your alerts and when you want to see them.

Performance insights

Performance insights have consistently been a hallmark of the original Google Ads desktop platform. Now, advertisers can conveniently access these insights on the mobile interface as well. This mobile integration proves invaluable for staying abreast of campaign dynamics while on the move. Instant notifications will alert you to substantial performance shifts, accompanied by explanations of their causes. Additionally, Google will proffer suggestions on rectifying or adapting to these changes, ensuring your campaigns remain finely tuned for optimal outcomes.

So, what are you waiting for? Ensure you have Google Ads on your mobile as well as your desktop in order to monitor your campaigns no matter where you are if they need your attention.

Do you require advice on your Google Ads?

Our team of SEO experts are Google certified therefore, we are always willing to help clients achieve their most potential and make a return on investment. Get in touch today!

Related Posts

Digital Marketing Agency

May 22, 2023

Unleashing Your Digital Potential with Vindicta Digital: The Digital Marketing Agency You Need Right Now!

Ever find yourself stuck in the labyrinthine depths of digital marketing, questioning your every decision? Welcome to your guiding beacon of clarity – Vindicta Digital, the Digital Marketing Agency that will give your brand the online stage it truly deserves. Lights, Camera, Action – Welcome to the Digital Domain! Our world today is more digitally-connected

Digital Marketing Agency

May 16, 2023

Boost Your Brand’s Potential with Vindicta Digital: The Exemplary Digital Marketing Agency

Are you tired of your brand’s online presence feeling like a game of “Where’s Waldo?” in the vast digital landscape? We’ve got the perfect solution for you! At Vindicta Digital, we’re not just another digital marketing agency – we’re the digital marketing wizards who’ll make your brand shine brighter than a supernova. Read on to

Digital Marketing Agency

May 10, 2023

Boost Your Business with Vindicta Digital: The Digital Marketing Agency You’ve Been Waiting For

 The Digital Marketing Revolution Starts with Vindicta Did you know that in the world of business, digital marketing is the secret sauce to success? Alright, maybe it’s not such a secret anymore, but that doesn’t make it any less true. With the growing influence of the internet, businesses need a powerful online presence to stand