Social Media Marketing Tactics That Really Work: Unlocking the Secrets to Engage and Convert Your Audience


Social media and business are inseparable.

That is the reality that we live in today.

To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline.

Having a lot of content is great, but it’s nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Publishing your content on social media, in addition to traditional outlets, gives it another dimension, and strengths its impact.

Content marketing is the technique of creating and distributing quality content with the purpose of enhancing the consumer experience and influencing consumer behaviour. It is one of the most – evolving methods of digital marketing, and it is part of a larger, integrated approach.

Social media gives the content a voice. It is one of the most effective tools for businesses to attract new customers, build loyalty, and increase conversions. Being social offers brands in any industry the opportunity to engage and interact with audiences.

To sum it up: there are now around 3.2 billion social media users all over the world. That number represents more than 42% of the global population! By watching these trends, we can only suspect the numbers of users are constantly getting bigger.

In this post, we’ll walk you through seven-points to create a winning social media marketing plan of your own.


  1. Quality over Quantity

Make sure that your blog is updated with great content on a consistent basis.  You can share content from your blog and so forth onto your social media platforms to gain more reach. This helps you re-purpose your content to get more out of it. It also stretches the reach of how many people are seeing your content, making it more valuable and effective towards acquiring leads and sales!

If you want your blog to be prominent and get loads of free traffic from Google & social networks, it’s essential to create a steady stream of interesting and compelling blog posts.

Having a hard time coming up with great blog post ideas? Try starting out with those:

  • Create a helpful checklist for customers.
  • How to guides / Beginner guides
  • Interviews / Personal story
  • Make a compilation the best books, films or even the people that inspire you
  • Top 5 or top 10 in your industry. These could be of books, businesses, tips or trends.
  • Product Reviews

Above are just a few examples but to write the best posts just start thinking about what you would want to read.


  1. Use Video

More and more brands are leveraging video content to grow their businesses and increase online reach, and it works.

Videos are one of the hottest tools in the current marketing toolkit. It’s an essential part of promoting your business in the upcoming year. Platforms like YouTube, TikTok, Instagram or even Snapchat – all gained their popularity based on the fact that people prefer visuals to lengthy texts.

It really is a great choice if you do choose to go with it and do it right.

Tons of other businesses that are using videos have proven that it is effective and that people want this type of content.

We usually recommend videos that highlight your products or services. A brilliant example of a highly successful video can be found here. It’s a commercial video that our in-house videographers shot for one of our clients. It’s short, there is action and there is also a  storyline behind it. 


3. Email Marketing is not dead

Email marketing has been around for almost two decades, and for good reason. Email Marketing is looked at as a not-so-important form of digital marketing, however, the potential of email marketing should not be overlooked. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

Wondering how to get started with email marketing?

Getting people to notice your emails, open your emails, click on the stuff in your emails, and respond to your emails is tricky.

Your email newsletters are an effective way to communicate and market to your subscribers. If you write them correctly, you’ll see higher conversion rates. Before you start writing, make sure you have a clear goal in mind. End the message with a strong call to action reflecting your goal. Be consistent and deliver relevant content. Let your subscribers decide how often they want to hear from you and what topics they want to read about. There is nothing more aggravating than constant email with topics that are not relevant to the audience.

Research, Prepare & Take Action.


  1. Choose the Right Social Media Platform

There’s no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world.

There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms.

Start by defining your goal. Then determine what channels are used by your audience. Finally, examine the type of content that you typically create.

Different types of content work better with certain social media platforms, so it’s integral that you consider the type of content you like to create and that works best with your brand. Instagram, for instance, is all about the images, so it may not be the right choice if most of what you create is long-form textual content.


  1. Send Out a Personalized Message

Everybody loves to get a personalized message. And if you are a business owner, then you need to take advantage of that. Customers today favour those whom they feel to be authentic and to keep things real. By sending personalized messages to them, you get an instant connection, which everyone adores.

If your brand can make this connection, then it will set you apart from competitors who aren’t doing this with their customers. So you need to make a point to add this to your list of tactics.

To do this, start creating ads that are infused with personalized content. You can do this organically or through the use of different advertising options with social media.

Just a few of Facebook’s personalized targeting options include targeting people by birthdays, relationship status, age, gender and more. Using these options allows you to create very targeted and personalized messages since you’re able to target them on a more detailed level.



  1. Live Streaming

Live streaming is still video content after all. But beyond that similarity, it is a whole different level.

So many options are open to you as far as social media platforms for live streaming is concerned. You can live stream on Facebook, YouTube, Instagram, and so many other channels. This is one of the best types of cheap social media marketing tactic because it has several advantages.

First of all, you are live, so your audience has an opportunity to interact with you in real-time. You have a chance to tell them about your brand as they watch your presentation. Make it seem interesting for them, answer questions, tell your story or showcase your products. Everyone who is “following” or “liking” your business profile is also receiving a notification that you are live streaming a video.

On a more personal level, your audience will be able to see your personality. There is a great chance for you to connect and relate to them, setting you apart from competitors. This connection and relatability will bode well for your business.

The more they relate to you, the more they will trust your brand.

Therefore, if they are faced with a choice between you and a competitor, they are more likely to purchase from you. It can all lead to better business and increased sales and revenue.


  1. Try Online Reviews

Online reviews are crucial to any business that wants to keep control of its online reputation. Reviewing has changed the face of online marketing since the Internet became a household convenience. It allows businesses to have active, positive participation from consumers and gives consumers a solid foundation to create a relationship with those businesses, so it pays to keep in control of it.

Reviews wield immense influence over consumer choices and bolster a company’s credibility. They cultivate customer trust, fostering engagement and interaction. This synergy translates to enhanced profits for businesses. Reviews not only shape perceptions but also encourage meaningful connections, fortifying a brand’s reputation. In the digital age, harnessing the potency of reviews can be the linchpin of sustained success and enduring customer loyalty.

People are talking and people are listening. The online review is potentially the most powerful, mutually beneficial tool any business can employ and any consumer can support. With everyone reading and making decisions based upon reviews from other customers, how important do you suppose the review is to your business?


Show Me the Metrics

Measurement is essential if you want to demonstrate the value of your campaigns. How will you know if your content marketing is working? When you produce content, you want to know which investments are making an impact and which are not. There are advances in technology that can provide end-to-end tracking from the first impression. You will want to develop meaningful benchmarks to compare results when assessing the effectiveness of your campaigns. Measures should ideally be designed to offer developmental feedback to improve future campaigns.

Our All-in-one Digital Marketing Reporting Software can schedule and customize beautiful, automated reports for your business in just a few clicks. It’s every marketing channel organized in one place.

Monitor historical rankings performance for each SEO campaign. We can help you make smarter decisions by identifying trends in ranking gains or losses.

Whether your choices are driven by which networks your audience lives on, analytical data, or how best to showcase your content, you’ll want to leverage the potential of social media and content marketing together. Ultimately, the success of your campaign will depend on the quality of your content. However, you’ll quickly find out that social media and content marketing are more impactful when they work together.


Last Few Words

Times are now hard especially for small/medium-sized businesses. Whilst using these tactics can majorly improve the engagement in your online activity, you need to constantly look for ways to improve and adhere to the new situation.

Each day try something else, whether a new social media platform to showcase your business or products, a new Facebook/Goole Ads’ layout or a new content piece. Change things up, and see what works best for you.

Oh and most importantly…

Never stop in just one place. Look our for inspiration, create new things and evaluate the metrics.

Due to the above situation, we are offering FREE 45 Minute Consultations for small to medium-sized businesses.  Please CLICK HERE to arrange.


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