Blog

Why Companies Are Turning To Digital To Survive COVID-19

COVID-19 is rapidly becoming a serious issue for businesses all across the world. It has forced organisations to really get smart about how they choose to operate and the way that they interact with the world around them. 

However, for many people this will be the definitive way that they interact with customers and businesses to find the sales that they need to stay afloat.

The lack of live events and physical marketing opportunities will really hurt a lot of people. 

The Ultimate Tool For B2B Companies

One of the most desperate to utilise this form of marketing will be the B2B organisations. They will no doubt suffer the worst when it comes to the social distancing necessitated by COVID-19. 

An over-reliance on trade conferences and expos means that the average B2B company needs to find a new method of communicating with other companies. To do this, many will decide to use digital marketing & the powers of the internet as their solution of choice.

They have access to an alternative method of work because they know how important it is to stay connected with potential clients. 

Damage to Businesses Overall

The negative impacts of COVID-19 are felt for all of the business world, and the loss of physical marketing and event opportunities is going to be keenly felt. While it may not be possible to recoup all of the money and time wasted, it is possible to utilise digital marketing to prevent themselves from sliding into debt and complete financial ruin. 

It’s all about being able to use different channels and methods to keep up to date with the current crowd of people.

There is an obvious and pressing need for people to be able to connect with their customers and clients even during a lockdown or the imposing of social distancing. 

Digital Marketing Is Essential 

With the physical forms of marketing all but locked off for the time being, there has never been a greater need for digital. For example, Social media alone can form the cornerstone of any marketing strategy, delivering clear and concise information about offers, deals and options. 

Digital will now be even more prominent as a lot of people are flocking to it to get information about the viral outbreak and to communicate. This is a prime opportunity for people to get the kind of options they need for a successful long term strategy to counter the effects of COVID-19. 

Overall, digital marketing has never been more important as a long term option than before.

We’re seeing all of the effects all the time now, and it is obvious that our digital marketing companies and teams are going to be very much in demand for the future, which will be interesting. We can only wait to see what people make of this type of shift, and whether it will have an impact on the industry long after the virus fades and people return to normal life. Perhaps this is the start of a new chapter in marketing – let’s wait and see. 

Due to the above we are offering FREE 45 Minute Consultations for small to medium sized businesses.  Please CLICK HERE to arrange.

Related Posts


GOOGLE-TESTING-NEW-FEATURE-VIRTUAL-BUSINESS-CARDS-AUGUST-2020

August 13, 2020

Google Launches Virtual Business Cards in India

This week started eventfully for Google. On Monday afternoon Google suffered a huge glitch, causing many to believe a massive algorithm change had occurred. The problem has since been fixed, but it appeared to have affected search traffic worldwide for a matter of hours. You can read more here: Google Suffers Major Glitch / Failed Update

google update august 2020 issue rankings seo flucuations

August 11, 2020

Google Suffers Major Glitch / Failed Update – August 10th, 2020

If you’ve been tracking your rankings or have taken a look at the SERP’s today (Search Engine Ranking Pages) you will have noticed the rankings are all over the place.  It appears that Google’s own search algorithm suffered a huge unprecedented glitch that affected search results globally in the early hours of the morning. Many

April 30, 2020

COVID-19 Rental Properties Small Business Grant Scheme Now Live For NI Businesses

Small businesses that occupy a rental property are now able to apply for the £10,000 Small Business Support Grant Scheme, Economy Minister Diane Dodds confirmed today. A new online form for businesses occupying rental properties is now live on the nibusinessinfo website. Highlighting this positive development, the Minister said: “I am pleased to confirm that