Social Media News Stories Update You Need to Read: Stay Informed and Stay Ahead in the Ever-Changing Landscape

Social Media is constantly being updated—so you should be, too.

Here are 5 of the top social media news stories from this week that you don’t want to miss.

1. Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19

It feels like not so long ago, Facebook was providing guidance for businesses impacted by major bushfires across Australia, and now, The Social Network has published a new set of guides to help businesses dealing with the latest major event – the COVID-19 pandemic, which has effectively shut down the majority of the world.

The short guidebooks offer practical advice on keeping yourself and your staff safe, while also protecting your customers, and maintaining connection, and operations, where possible, via your Facebook properties.

The notes from Facebook provide some key guidance and pointers on this front and are definitely worth a look.

2. LinkedIn shares tips on what to post during lockdowns

What do you post on LinkedIn during the COVID-19 crisis?  LinkedIn shared some top-notch tips on what to post during the lockdown. Out of the many useful tips that LinkedIn shared, our favourite one is: “Be yourself and offer your unique perspective.” LinkedIn noted that some of the most successful posts are the ones were professionals discuss lessons learned from their personal lives, show appreciation for their team, or share words of encouragement. You can find the full list of tips here.

Amid the lockdown, LinkedIn has also published it’s very own Spotify playlist to help those working from home.

If you don’t already have a work playlist in place, here are a few examples for you: New Job, Fresh Start, Never Give Up, Interview Time, and Women at Work. These are just some of the playlists that LinkedIn launched on Spotify for career development. Considering how a lot of people are working from home these days, this is just what we need to get the work done efficiently.

3.TikTok’s #HappyAtHome initiative is here to entertain you

At the beginning of March, we could read the news of TikTok hitting 113 million downloads. Right now probably a long way past 113 million downloads, we can be daily entertained by #WorkoutAtHome or #HappyAtHome when browsing the app. From cooking tutorials, tricks and tips on cleaning, to comedy TikTok’s and ways to combat the boredom of lockdown.

As explained by TikTok, the goal of this initiative is to; “share in a bit of levity, provide some comfort, and embrace the responsibility we all have to do the right thing by staying inside and stopping the spread.” And we couldn’t agree more.

4.YouTube reduces streaming quality to lessen network strain.

Staying in has got us all streaming videos and Netflixing at all hours of the day. At least those that don’t currently work from home.

After Netflix, YouTube follows suit to stream videos in standard quality to all regions to lessen network load. Users still have the option to watch videos on high definition if they choose to but will have to do so by choosing the HD option as videos will initially load in SD only.

5. Instagram launches a new co-watching feature

Instagram has launched a new co-watching feature that allows users to scroll through IG with friends, family, and significant others. The brand new feature allows you to share screens, feeds, and bookmarked posts, making it so much easier to share all of your favourite content.

Co-watching has been in development for over a year but Instagram has launched it now in response to the COVID – 19 pandemics.

Not sure about you but this update screams ” More Eyes on the Instagram Ads ” to us. Also, if you own a business, make sure to have an online presence with a profile on Instagram. Creating and sharing content to do with your brand/business will help to keep it more relevant.

6.Facebook Messenger for Business Gets a One-Time Notification API

This Update will probably be of most interest for all of us, Facebook’s new feature allows businesses to get back in touch with potential customers with relevant updates on Messenger. As explained by Facebook, “Businesses can send a message to the user asking if they want to be notified on a topic. If the user asks to be notified, the business receives a token and can use this token to send out the notification with the information the user requested at a later time.” The feature will also support valuable use cases such as price drop and back-in-stock alerts, as well as other notifications that people have requested notifications for. This will come in handy for many E-Commerce businesses.

7. WHO is getting free use of Facebook ads to combat COVID-19.

World Health Organization has gotten access to unlimited free ads from Facebook to fight back misinformation campaigns. Facebook is also giving away ad credits to other organizations fighting the pandemic. Great work FB team!

Speaking of giving out something extra that you are good at, our Managing Director – James is currently doing free consultations for small/medium-sized businesses in order to help them stay afloat.  To book in, simply contact us here.

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