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How to find the best SEO agency to help your business

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Why Should You Hire an SEO Agency?

Want to know… Why?

This article will help you to find an answer that you’ve been looking for.

Your online presence depends on Search Engine Optimization (SEO), and everything depends on online presence. So, if you don’t come up in a search engine results, it’s much harder to connect with your audience and industry. Without a search presence, it’s difficult to get the word out about your business or product. So,  to start dominating the SERPs, you need to find a great digital marketing agency that can help.

An agency that specialises in local and international SEO like ourselves knows precisely how to make sure that your site remains one of the most prominent in the world of Google and other major search engines.

Here are the top 5 KEY benefits of SEO for small businesses:

1. Time.

Time is vital, especially for those in the business industry. Therefore, hiring an SEO agency will save you time. It’s taking a huge job off your shoulders so you can focus on getting results in other areas. SEO agencies will be able to take care of onsite and offsite SEO, which can help in all other areas of marketing.

If you’re lucky enough to have a team, an SEO agency will fit right in with your in-house team and can work with them to create campaigns. It will ultimately speed up the marketing process by a significant amount.

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2. User-Friendly Websites

SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is just and only about optimising for the search engines. However, today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites compel a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.

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3.SEO promotes your company 24/7

Depending on your business, you may offer a 24/7 service. If consumers can’t find your e-Commerce website online,  it doesn’t help. That’s where another key benefit of SEO comes into use — it can promote your business all day, every day.

It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re right there searching for you.

That enhances the value of your website to users, as you’re providing an answer to their problem. From that perspective, the benefit of SEO is that you’re promoting your company to consumers, but in a non-promotional way. Your website just happens to dominate Google ( or any other searching engine )  for your brand/business.

Believe us when we say that strong SEO doesn’t just mean more rankings. It means more traffic, more brand awareness, more enquiries/sales and more revenue!

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4.Outrank your toughest competitors

Let’s take an example of two businesses that are in the exact same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more recognized and successful?

When users search for queries related to your services or industry, your not – optimized website won’t appear  — and if it does, it likely ranks on the third, or fourth page.

Search engines and SEO are very powerful. That’s why, if you want to compete against your competitors, SEO is essential.

Our aim as experts in digital marketing is to keep you on top of your competitors when it comes to local searches online. We want to bring you more business and this is a promise. Old school tactics no longer work like they used to. Billboards or ads in newspapers might be long gone. Our SEO services are an all-inclusive inbound marketing service that touches every piece of the organic web. Such as content marketing, organic promotion, social media and more.

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5.SEO drives your long-term success

Unlike a lot of other traditional marketing efforts, SEO is an ongoing strategy. That means your company continues to see the benefits of SEO, years after you invested in it — to see those results, however, it’s critical to view SEO as a long-term investment. It’s important to understand the SEO won’t bring results overnight, sometimes it takes weeks or most likely months for SEO to start showing results. However, when results start showing, they won’t just disappear as fast.

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Okay, so now you know the benefits of SEO for your business…

But how do you find the best SEO agency to ensure that your website has a viable and searchable online presence?

A great SEO agency is one that won’t just settle with receiving the analytics data but will also track it. At Vindicta we are dedicated to always take things one step further. That’s how you know that we really are the best digital marketing agency in Belfast.

Making the right choices as to the SEO agency has significant consequences for your business that you can’t just overlook.

To help narrow your search, use the four tips below to help you find a partner right for your business. 

1. Define your SEO Goals

In order to find the right team for the job, you first need to figure out which areas of your online presence you want to improve. You might need a whole new website or you may just need SEO. If you’re not sure which areas you need to improve, then get a digital marketing audit done. A good agency will have the data needed to prove which areas are most beneficial to focus on.

3. Get Reviews & Testimonials

The best way to get unbiased opinions about a company? Reviews! One of the best ways to find a reputable agency is to read through their last testimonials and online reviews. You will often find these reviews by exploring the company’s site or searching for them on sites like Google.

4.  Schedule a Consultation

Whether you are a block away from the SEO agency or thousands of miles across the country, you can always ask for a consultation. Most likely, the agency will be happy to pull up some research on your industry and walk you through some strategies they have used on past clients. A consultation will help you get a feel for the type of people on their team and their level of passion and creativity.

Although we are unable to meet face-to-face at the moment, we are still here for you if you need any advice on SEO or other aspects of your digital marketing. We are also holding free Skype or Zoom Consultations for small/medium-sized businesses. Get in touch with us here. 

Last Touch Up

At the end of the day, your goals should go just beyond better rankings. You should also strive for more improved customer experience and satisfaction, then eventually to higher profits. As you select from among numerous SEO agencies, keep in mind these pointers enumerated above and remember that SEO isn’t the only thing we’re experts at! We can also help your company with Website Development, PPC campaigns, E-commerce, Email Marketing and many more!

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