Adapting Your Marketing Strategies After COVID-19: A Comprehensive Guide

As businesses shift from survival mode to recovery mode, one thing is certain: Not everything will return to the way it once was. In fact, COVID-19 has accelerated preexisting trends that will reshape how we market and operate in a post-pandemic world.

Nearly overnight, the digital content marketing landscape has undergone an evolutionary leap—and there’s no going back now. There is however a chance to evolve and adapt to this new “normality” that awaits us in the future.

It’s no doubt that Content Marketing will come stronger out of this crisis.

 

Marketing Processes

Your events and direct marketing will rebound slowly, but you can’t wait to build a strong sales pipeline. With so much at stake, marketers have to decrease their dependence on traditional outbound tactics and lean heavier into the creation of sustainable inbound strategies. With that in mind, here are the actions you’ll want to prioritize during this stage of business recovery.

 

Invest in SEO

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines. With the average person spending a whole day a week online, the internet is now the world’s biggest and most competitive marketplace, and SEO is a critical marketing strategy to ensure your business gets noticed by interested customers.

Search engines are the best referrers you can get. People do everything via search engines, and Google is by far the biggest with over 90% of the search engine market share. Not to mention that 93% of online experience begins with a search engine in the first place.

It takes time, knowledge, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you will rank in the top of results.

At Vindicta Digital, we have mastered the SEO a long time ago. Our incredible SEO efforts played a major part in generating over £18 Million in online revenue for clients in 2019. We are also delighted to be recognised as one of the countries leading SEO companies. So, trust us when we say that strong SEO doesn’t only mean more rankings. It means more traffic, more brand awareness, more enquiries/sales and more revenue!

 

Engage and Rebuild Your Digital Subscriber Base

Create a social media marketing strategy for reaching your customers on every platform. You can use this tool to learn more about your customers, know their preferences, and respond to their reviews. Keep in mind that engaging with your customers through social media is not about advertising. The last thing they want is for you to bombard the audience with ads. Your main goal is to create valuable contributions and establish a lasting relationship with your customers.

Social media platforms like Twitter, Instagram, and Facebook or even LinkedIn have changed the way brands communicate with customers. These social media platforms are where your customers are most comfortable. They leave reviews, discuss buying decisions, and express their opinion on your business.

Nowadays, many companies have taken their entire business operations online – it’s time you follow suit. Going digital allows you to continue serving your customers even though they’re staying in their homes. Fitness instructors, therapists, and teachers conduct their lessons online using free tools like Skype, Zoom, and even Facebook Messenger.

If you can’t offer your services through live video, you can opt for prerecorded ones. You can create a Vimeo channel where your customers can access your videos for a fee. For example, coffee shop owners can upload a few recipes on how to make a certain type of coffee or tea. You may not be able to charge as much as you used to, but at least there’ll be cash that goes into your business.

Make sure that you are also informing your customers of any changes in your business. Let them know about the new opening times, new safety measurements that are now in place or any other vital updates.

 

Related Article: 4 WAYS ENTERPRISE BRANDS CAN ENGAGE WITH THEIR CUSTOMERS DURING THE COVID-19

Customer Relationships

Investing in relationships with consumers has never been more critical to the growth of any businesses. One of the largest trends witnessed is the rise of e-commerce.

This gives the brands an opportunity to review their communications, especially automated messages, to make sure everything sounds the right note for the current times.

You can send email blasts, post on social media platforms, or upload a video. Inform your customers if there are any changes to your services, store hours, etc. Even if there’s not much change that been going on in your industry, it’s a good idea to recognize the crisis and show your support for the front-liners.

Maintain Transparency with Your Audience

Consumers will remember the brands that approached messaging the right way, whether that’s opening up in a vulnerable way about what’s happening to their business and sharing their worries or acknowledging their role in all of this—beyond the services and products they offer. Successful brands will continue to share with customers how their business is affected and evolving as a result of this global pandemic.

 

Online Deals

E-commerce brands should view this time as a unique opportunity for brands to invest in lasting relationships with new consumers as well as in deepening relationships with existing customers. If you already have an e-commerce component, send out reminders to your customers that they can still purchase your products on their website. Better yet, you can offer a discount code or a coupon to encourage your customers to shop online. Another friendly option is an offer of free standard delivery.

For service-based businesses, you can also consider offering gift cards and vouchers. Inform your customers that they’re able to purchase those and redeem once the lockdown is over. Not only does this keep your sales up, but it also gives your customers something exciting to look forward to once the worst is over.

 

Keep Updating & Creating New Content

Content has always been king, but since most of your customers are quarantined at home, they are demanding quality content from content creators. Content creation is a crucial part of your marketing campaigns as it keeps you in touch with your customers. You can stay connected by publishing regular updates, sharing recent innovations, and promoting good news and client wins.

 

Think Smart & Maximise Your ROI

The ultimate goal for your business should be to optimise the ROI of digital, connecting the right audiences with a relevant message and call to actions. Don’t forget the performance strategy must be designed with a brand, consumer experience and business in mind.

Focusing exclusively on short term conversion results is not the best option to improve your brand’s lifetime value and maximise your financial results. Always work with creative campaign concepts that challenge the consumer, as well as building saliency and meaningfulness. It is critical to connecting with the consumer in the early stages of the journey, driving conversions and creating new leads.

As the top Digital Marketing Agency in Belfast, we know exactly what it takes for your business to skyrocket. We specialise in SEO, Web Design, Video Creation, Google Ads and Social Media. Get in touch if we could help you in creating a new digital marketing strategy. 

Invest in Digital Marketing Today

Although the exact future remains uncertain, the key to success lies in continuous enhancement. Regardless of budget or industry, prioritizing improvement remains paramount. Elevating processes, refining content creation, and optimizing team operations empower the creation and execution of a potent post-COVID-19 strategy. Embracing a culture of improvement positions businesses to adapt and thrive amidst uncertainty, forging a path towards sustained success in the evolving landscape.

Focus on strengthening your online presence and once this pandemic is over, you’ll enjoy the results of your hard work.