Social Media Marketing: How to Beat the Instagram Algorithm


Social media marketing has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.

Can you remember the good old days when Instagram ranked your feed in chronological order, and you weren’t left wondering if someone had blocked you from seeing their posts? Us too! However, like everything, social media algorithms are forever changing which is why you may have noticed your Instagram content is lacking engagements lately. Instagram feeds are now ranked by interest followed by relationship, which means you’re likely to see content that matches your interests e.g. food, and content from friends, family and accounts you engage with frequently. But if only there was a way to outsmart it? Here are our suggestions!

High-quality content

Instagram is a platform for sharing content which is why we can understand the need for high-quality content that interests users. Take a look at your content, perhaps it needs to step up its game? Content creation and social media marketing go hand in hand, and Vindicta Digital can help! Video content in particular is visually striking and grabs user’s attention when they are scrolling down their feed, so it might be worth investing in photography or videography to upgrade your content!


Post more often

Instagram serves users with the latest content that they haven’t seen, which means old content can get pushed to the bottom of the pile. Check out your Instagram insights to see when your followers are most active and schedule your content accordingly so you catch them whilst they scroll. 

Use Instagram stories

Stories are a great feature to keep your brand at the front of your followers’ minds as recent stories immediately jump to the front of the queue! Instagram stories include a range of features such as polls, question boxes and quizzes, which your brand should take full advantage of as this increases engagement. They also stay up for 24 hours so if someone is late to the party, they might still see your story. 

P.S. When you post on your feed, add the post to your story as this increases the likelihood of it being seen. 

Make use of Instagram’s features

Instagram recently launched ‘Reels’ which are 30-second clips with audio, effects and text. They even have their own section along the navigation bar, making it even more visible to users. Why not get creative and shoot them yourself?

Drive conversation with captions

As users’ interests determine the content they see, make use of creative captions to spark conversation in the comments section or encourage your followers to tag their friends. If you are lacking inspiration for copywriting, we have an expert team of copywriters based in Belfast, Manchester, Leeds and Liverpool who produce quality copy no matter what your brand voice is – it could be the edge your content requires!


Yes, hashtags are still a thing – USE THEM!

Hashtags are making a comeback for all the right reasons on Instagram and are a huge part of social media marketing. Adding hashtags won’t just reach more people, it will display your content to users who are relevant for your business e.g. #sports will reach users who engage with sport-related content. However, be careful not to overuse them as it can make your content look spammy! 

Is your social media marketing lacking that bit of edge?

Vindicta Digital offer a range of social media marketing services across all platforms and strive to ensure your business reaches your target audience and stands out among the rest. 

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