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A 2 Minute Guide to Local SEO

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When consumers search online, they want to find a solution fast, and if it’s a product or service, close to their location also.  Local search engine optimisation is different from your usual SEO however, it’s an effective way to get ahead of competitors and get your local business out there. Here is a quick guide to get your business started.

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What is Local SEO?

Local SEO is the process of optimising a business’s website for increased visibility in local organic search results. Proximity, prominence and relevance all contribute to local search success. This means your business aims to be prominent in search results by offering a relevant solution to the user. These search queries are also in close proximity to your business location.

Why is Local SEO Important?

Firstly, consumers have become more inclined to shop locally and support small businesses since the COVID-19 pandemic began. Optimising for local search enables your business to be discovered by people within your proximity in an efficient and easy way. It also ensures that you are competing with other local businesses in your area who perhaps offer the same product or services as you.

How to Improve your Local SEO

1. Google My Business

Google My Business is a FREE and key tool when it comes to local SEO. It’s more than just a business listing. Your customers will be able to see your location, photos and contact details. You can also select the category that best fits your service but ensure it is accurate and try to stick to as few as possible. This really is the simplest way to improve your local SEO so make sure you snap up the opportunity.

2. Online directories

In addition to Google My Business, make sure you claim your spot on other directories too such as Apple Maps and Yellowpages. The more visibility the better!

3. Positive reviews

When your business is listed in Google search results, you want to ensure that users can only see positive information about your business. With that in mind, make sure to monitor your online reviews as Google state this is a contributor to search ranking positions.

4. Localised content

Where it can occur naturally, ensure you are publishing content that includes your location. So, for example, if your business relates to any local events, get involved and write and about it because if a user searches for that event, they might just see you also.

5. Local keywords

When optimising for keywords, make sure to include your location here too. For example, if you run a travel agents service in Liverpool, you should be optimising for ‘Travel agents Liverpool’.

6. Title and Meta Description

As expected, your location should also be mentioned in your title and meta description. This is important as a user will be able to pick out the location and recognise that it is local to them.

Looking for a local SEO agency?

Vindicta Digital have offices in Belfast, Liverpool, Manchester and Leeds that can provide local SEO solutions. Our experts are experienced in helping local businesses grow online and they can do the same for you.

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