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6 Ways to Improve your SEO Strategy

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Is Search Engine Optimization (SEO) worth the hype?

With Google’s ever-changing algorithm and more users turning to search to answer their needs, SEO should be a priority within every business’s digital marketing strategy to increase website traffic and gain greater visibility. So how can you achieve this?

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1. Use of keywords 

Keyword research can help discover what your target audience is searching for in relation to your products or services. Once you have incorporated those keywords into your website, search engines like Google can determine where to rank your page in searches for a particular query. If you have a Google account, you can use their free Keyword planner tool to discover new keywords related to your business and how many searches they receive. 

2. Invest in local SEO support

If you’re new on the SEO scene it can be hard to pinpoint where to begin, that is what Vindicta Digital are here for! We are a Belfast Digital Marketing agency, with SEO experts located across the UK including Liverpool, Leeds and Manchester. We have extensive experience in ensuring our SEO clients are ranked highly on Google for their chosen keywords, so let us do the same for you!  

3. Title tags

The title tag is the title a user will click on via the search engine results page therefore, it’s extremely important that this title relates to your page content as much as possible, so you are ranked higher. Most content management systems like WordPress do this automatically however, it is worth amending to include your keywords and to ensure it doesn’t exceed 60 characters or it won’t display fully on search engine results pages.  

4. Use of internal and external links 

While trying to incorporate keywords into website content, think about what relevant content you already have on your website which you can create internal links too. This will increase engagement as users navigate through your website pages and also inform Google your website is trustworthy and authoritative, which can increase your rankings!

5. Update your content regularly 

If your website relies on old content, you aren’t going to make the cut in the top rankings on search engines. You can improve your SEO by keeping your content up to date whether it be with current trends or news articles as this indicates relevancy. Within our SEO Process at Vindicta, our experienced copywriters in Belfast and across the UK can create relevant website content that includes keywords to ensure your site is ranking high. 

6. Use an SEO Tool

The internet is filled with various SEO tools that can analyse your website and see which areas need to be improved however, these normally come at an extra cost. Vindicta Digital offers a FREE Website Audit Tool which provides a detailed SEO report and recommendations on how to improve your online platform, at just one click!  

Do you feel like your website needs an SEO to revamp? Get in touch with a Forbes recognised Belfast SEO provider that will boost your search engine rankings, web traffic and those all-important sales! We have already succeeded with other clients and would be delighted to help you too. 

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