Digital Marketing FAQs – A Guide For 2021


If you’re just starting your journey with digital marketing or shifting your business online, we’ve got you. As a top-rated Digital Marketing Agency based in Northern Ireland with offices also in Manchester, Liverpool and Leeds, we know exactly what it takes for your business to thrive. However, first things first. As a beginner, you may have a lot of questions about digital marketing and we’re here to answer them!

What is digital marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers now rely on digital means to research products more than ever. If you follow brands or influencers on Instagram, you’re experiencing digital marketing daily—and likely every time you open your feed. Same goes when you take a deep dive into Google search results to find anything from a new dinner spot to where to find the best SEO Manchester Agency.
Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.


Digital Marketing vs. Traditional Marketing

Digital and traditional marketing share the same fundamental mission: identifying a target audience and their needs, connecting the audience to products that fill those needs, and convincing the audience to follow through with purchasing products. However, connecting with customers in a virtual space (digital marketing) involves different methods of connection than traditional marketing. Here are a few of the key differences:

Traditional Marketing Includes:

Reaching out to locally targeted audiences—e.g. purchasing print or broadcast advertising that runs in specific geographical areas.

Producing physical marketing materials—things like brochures and catalogues.

Relying on traditional delivery channels—think familiar delivery methods like television, newspaper, magazine, and radio ads, mailed advertisements, and voice sales calls.

In-person marketing events—establishing a brand presence at conferences, conventions, seminars, etc.

Digital Marketing Includes:

Customizing an audience from a global population—digital audiences can be reached anywhere with internet access, meaning digital marketers can fine-tune their audiences using demographics that best fit their campaign (not only region but also age, gender, personal preferences, etc).

Audience interaction—unlike more passive traditional marketing (e.g. a television viewer watching a commercial), digital marketers are able to interact directly with their audience through forums like website comment sections and social media accounts.

Using multiple delivery channels based on audience needs and preferences—dynamic web content allows digital marketers to offer their audience a range of delivery channels (including YouTube videos, Instagram posts, blog articles, and marketing emails), then letting the audience engage with the channels that appeal to them the most.

Online marketing events—similar to conferences and conventions in traditional marketing, digital marketers host online events like webinars, product demonstrations, and courses, which can often be attended “live” or viewed afterwards on-demand.

Everything website orientated – digital marketing is not just about engagement but also about optimising each and every piece of your information online in order to create organic traffic.

Can my business benefit from digital marketing?

The only answer is yes. Though companies in many business categories continue to approach digital marketing with scepticism, avoiding digital marketing denies your business access to the media, where the majority of consumers turn to first in order to find any information. Furthermore, customers can look up your website at all hours of the day and not just within the shop opening hours as they would with a physical place.


How often should I update my website?

As website design and development professionals, we all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out your various social media channels, exploring online directories for customer reviews, and visiting your company’s website.

Put yourself in the shoes of your target audience and take a moment to visit your website. What type of the first impression do you get? Is the information clear and concise or does it leave you with many unanswered questions? Remember, your website is the face of your brand. It’s how many of your customers first discover your business. When your website is out-dated, it is often perceived that your business is also out-dated.

Should I optimise my website for mobile devices?

Mobile phones are currently the most used technology in the world. Most of your prospects spend the majority of their media time and hours using a smartphone. Mobile marketing focuses not only on mobile websites but also on mobile strategies like messaging and mobile applications. A brand that ignores mobile marketing is doomed.

At Vindicta Digita, we make sure to design only those sites which will work flawlessly on every platform. With the mobile generation always in our minds when we build your website. It’s important that each section you have as a company is designed to be responsive to both the desktop and the mobile because you never know who will access your site and when. 


What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Content marketing examples include:

  • Blog posts – Blog posts are a healthy base for your content marketing efforts. This is your platform to discuss popular industry subjects, position yourself as a thought leader, explain how your products can address common challenges and draw potential customers to your website.
  • Case studies – Case studies describe a real issue that a real customer had, and how your product alleviated that challenge. It’s bottom-of-funnel content that can be a huge help in converting customers; hearing a true story about a satisfied customer’s experience is incredibly convincing.
  • Infographics – People love infographics and everything visual. They’re fun to look at, easy to understand and are packed with information. For all of these reasons, including infographics in your content strategy is simply a smart idea. The best part: You have lots of leeway on how you want to design your infographic.
  • Explainer videos – Explainer videos complement your other marketing efforts by explaining the benefits of a particular solution, details about a product or the nuances of a difficult problem.
  • Testimonials – Testimonials can give potential customers an inside look into what it’s like to work with a company or use a particular product or service.
  • Webinars – Webinars are online seminars that you can create and host for your audience. They can be live or recorded (or both) and they’re your opportunity to share your perspective on an industry theme, a product of your own or something else altogether.
  • User-generated content – User-generated content is exactly what it sounds like: content created by people outside your organization. This strategy engages real people, is unique and creative, plus is very cost-effective.

Types of content

Content marketing formats can change often based on customer expectations and user demands. As websites and social feeds become more responsive and sophisticated, they’re able to host more dynamic file formats, granting marketers greater opportunities to reinvent the wheel. As a top-rated and Forbes recognised Digital Marketing Agency, we offer our clients various types of content. From written ( blogs ) to social media, video and other visuals!

How often do I need to publish blog posts or create new content?

To understand content marketing, you first need to understand that: search engines will learn to index your site as often as you publish content. However, neither your audience nor search engines value garbage content. The answer(s) to this question is you should create content as often as you can create great content, and you must consider your costs and ROI.

Now, let’s move to Search Engine Optimisation…

What is SEO?

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. If done well, the practice increases the quantity and quality of your traffic.

Why is SEO so important?

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels. Think of it this way, when you use a search engine like Google for clothing or other E-commerce things, you probably just stick to the results shown on the first three results page. Websites that are in top results are most likely, very well optimised and gaining traffic whilst their competitors stay in the back.

Belfast SEO Agency

What is local SEO?

Local SEO is the process of optimising your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them. So, when you search for SEO Belfast, Vindicta Digital shows up in top results. 

What are Keywords in Digital Marketing?

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. Belfast SEO professionals consider keywords and the topics they suggest when optimising content for search. Thus, making sure that your website is

What determines search engine rankings?

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it directly. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic and adhere to any changes that Google is making/announcing such as this one: Google ‘May 2020 Core Update’ & Content Marketing

What does PPC stand for in Digital Marketing ?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “SEO Belfast,” our ad might show up in the very top spot on the Google results page.


What is marketing automation?

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, leads nurturing, leads scoring, measurement processes and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behaviour. 

Now, on to the next part Social Media.

Why is social media important?

The importance of social media is rising each day. Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Pinterest. Determine where your audience spends their time. Research the demographics and behavioural patterns of the users and consider the type of content you’ll share.

Let’s also cover some questions surrounding email marketing.

Is email marketing still effective?

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

Belfast Digital Marketing Agency

Do I need an email newsletter?

It’s wise to send regular updates to your subscribers with news of new content, new products (or improvements), events, and so forth.

Want to dominate your industry with the help of Digital Marketing?

Get help with improving your traffic, leads, and revenue. At Vindicta Digital, we craft digital solutions that provide an ROI and dominate your industry.

Contact us today.


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