Can’t decide if your business should invest in search engine optimization (SEO)?
As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.
That’s why we’ve compiled a list of the biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of benefits that come with an SEO strategy!
When it comes to measuring the success of the SEO campaign, here are the typical results people look at:
- Increased keywords tracking for your website
- Increased domain authority
- The increased amount of site visitors
- Longer time on-site per visitor
- Higher volume of backlinks
These kinds of results will create a lot more traction for your website. You will most likely see a spike in online traffic within 3-6 months of working on improving your SEO.
However, there are also long term benefits. Some of them aren’t apparent until a few years after gaining traction in the SERP results. Unlike a lot of traditional marketing efforts, SEO is an ongoing strategy. That means your company continues to see the benefits of SEO, years after you invested in it — to see those results, however, it’s critical to view SEO as a long-term investment.
SEO improves your digital marketing ROI
When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI.
If your website ranks at the very bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine.
SEO generates more leads, sales, and market share for your business
One of the most mentioned benefits of SEO is the increased sales, leads, and market share that companies see. This perk is also something you notice in your day-to-day operations. You see the shoppers coming into your store or the product orders shipping out of your warehouse.
These increases happen because of your rank in search results. By appearing on the first page of search results for high-value keywords used by your target audience, you’re earning clicks and visits from the consumers that matter most to you.
To put the value of ranking on the first page into perspective, consider that the first listing in search results earns 33 per cent of all search traffic. If you target the keyword, “central air conditioner installation,” which has a search volume of 1300 a month, you’d earn more than 400 visits a month.
Not all those visits will lead to sales, but you can trust that most of them will.
SEO maximizes the success of your PPC campaigns
If you’re incorporating digital marketing into your business strategy, it’s likely that you’ll invest in PPC advertising at some point. While PPC is a paid strategy and SEO is a non-paid strategy, they work well together — which is why you should think about partnering the two.
How does SEO help your PPC campaigns, though?
One, with SEO and PPC, you’re reinforcing your presence in search engines. Not only does your website appear at the top of paid search results but also organic ones too. That provides users with two opportunities to visit your website, plus emphasizes your brand.
Another advantage of SEO is that you can apply your SEO data to your PPC campaigns. A webpage that leads in conversions, for example, may rise in value if you incorporate it into your PPC campaign. Even better, that landing page may target a keyword with a low cost-per-click (CPC).
SEO promotes your company 24/7
That’s where another key benefit of SEO comes into use — it can promote your business all day, every day. If consumers can’t find your e-commerce website online, that doesn’t help your business.
Therefore it’s critical to have something always promoting your business, especially when you consider that Google processes more than 60,000 searches a second.
It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re looking for you.
That enhances the value of your website to users, as you’re providing an answer to their problem. From that perspective, the benefit of SEO is that you’re promoting your company to consumers, but in a non-promotional way.
SEO Builds the Value of Your Website
The final intangible aspect of well-performing SEO is that, over time, your website’s value increases. If you have a well-ranking website, you will find that more people tend to reach out to do guest posting and backlink opportunities. You will also find more blogs will quote your content, and get you more traffic through their websites.
In short, increased web traffic keeps increasing web traffic. It’s like a snowball rolling downhill.
Another type of value is the domain authority than your site gains, making it easier to rank for new keywords and topics that you want to share on.
Get Started With Small SEO Wins
Very often, it can feel overwhelming if you want to rank for high-level keywords, and you see the current high-ranking sites are all big names. The key here is to start small and focus on long-tail keywords that are linked to those high volume keywords. Keep consistently building your content volume and ensuring that your site is optimized. Content is not only the king but it’s vital for the success of your website.
Over time, you will find that ranking for long-tail keywords leads to ranking for more high-volume terms. But as with most things in business, it takes patience and consistency.
Do you want to grow your online attention and interest? Vindicta Digital is an SEO agency with offices in Belfast, Liverpool, Manchester and Leeds. Our team specializes in both website SEO and search engine optimization campaigns on a local to an international scale. Some other areas include Website Design, PPC, E-Commerce, Branding, and more.
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