Adding Page Experience to Google’s Algorithm

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In May of last year, Google announced that in 2021, changes would be coming to how the search engine ranks websites. They later revealed that in May of this year, search rankings would now take into consideration page experience. This came after they carried out their own internal and external research and found that users prefer

Belfast Digital Marketing Agency: Lessons to be learned from viral marketing

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Recently we have seen some brands absolutely smash social media campaigns which ended up going viral (which we will discuss in due course!). When this happens, we don’t know if it was intended or not. But there are definitely lessons we should take away from this! As a Belfast digital marketing agency, we love seeing

Ways to Stand Out from B2B Competitors Using Digital Marketing

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Cut Through the Clutter Using Creative B2B Marketing Strategies When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments.