Why You Should Attend an Industry Event: Networking, Learning, and Growth Opportunities

As our lives continue to be more focused online, we often forget the value in meeting face to face with others in our industry.

Initially, being engaged means more than leaving just a simple “like” on a post or a forward of an email.

It means actively seeking opportunities to meet and network with like-minded individuals.

Making the commitment to “do” more can be daunting – but if you choose wisely, the ROI of your time and effort can be exponentially increased.

We have prepared a list of top reasons behind attending industry events, so have a read and research the nearest industry event to appear!

You never know who you might meet

One of the largest benefits of attending an industry conference is the opportunity to network with individuals that can become valuable resources for not only referrals of business but best practises that are working for them.

The more you attend industry events, the more you expand your network. The more you expand your network, the more you position yourself for opportunities.

The truth is you never know who you may meet at industry events. For that reason alone, you need to go to as many as possible.


The most important aspect of this type of events is what you can learn. This is your opportunity to absorb all the knowledge like a sponge.  Whether it’s technology, process, or vendor/supplier. The opportunity to gain knowledge from others can significantly impact your future success.

No matter how experienced you are at your business, everyone can learn.  Working in a small business venture can often be isolating, and without exposure to a variety of points of view, we can miss new ideas and trends that can impact future results.  The educational aspect of a conference can expose you to new ways of conducting your business and help you discover how to be more productive.

Positioning yourself as a Subject Matter Expert

The more people know you, the more you can be seen as an expert in your field. Attending summits, events or conferences is a great way for you to be seen. This is ultimately the start of the next step of transitioning yourself into an SME in your industry.

Individuals who are often asked to speak at those kinds of events are usually very active within the industry and work to get their name and expertise in front of the right people.

When you are active in your industry, you can develop a reputation as an expert to your peers and your clients.

Like it or not, others like to associate with the experts in any industry.  Clients feel good about doing business with those that are celebrated by their peers. If your strategy is to be the best-kept secret in your business community, you will be missing a valuable opportunity.

Let us just remind you that:

Vindicta Digital founder James Blake joins the YENNI panel alongside other successful young entrepreneurs for the “Level Up” conference at the end of January 2020 at Riddell Hall in Belfast. 

Opportunity to be aware of  “What’s next”

Attending industry events is not only a great way of meeting people but also getting a feel of the future trends in your industry. Getting to know what can spark inspiration and future plans, will help you get ahead of the crowd. An early adopter mindset, particularly in digital marketing – can often make the difference in marketing success or failure.

Have Fun

Being in business should be rewarding and fun.

Industry conferences can add a layer of enjoyment to managing your career growth. Mixing a social aspect into your learning and industry branding efforts can become even more rewarding. Events like this can also take away some stress of your day-to-day routine.

Many events have fun activities such as parties, golf, and tours of the local area where the event is hosted. Taking some free time during the trip to explore the region is also a great way to maximize the investment in travel.

Never underestimate the power of a little fun mixed with some interesting people!

Final Thoughts

Attending industry events is a part of Vindicta’s Digital overall business growth strategy. It should be a top priority for everyone wanting to make a name across their chosen network. It’s all about meeting like-minded individuals and making valuable connections.

Many think that being around competitors can be a waste of time, or worse, a chance for others to steal their ideas.  But not everyone in your business is actually a competitor, as many can be allies and friends.  The mindset you choose about participating in events will impact your results.

Now that you understand the value in these types of events, choosing which event to attend can be overwhelming. As a start, we would love to have you join us at this year’s YENNI’S ” Level Up” Conference with plenty of educational topics, guests and inspiration within the Young Entrepreneur’s Network.  You can get your tickets here.

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