What Are the Benefits of Local SEO for Your Business?? | SEO Manchester

What are the benefits of local SEO? | SEO Manchester

Whether you’re an artist in Manchester, a baker in London, or a photographer in Belfast, local SEO, such as SEO Manchester, will be your best friend when it comes to generating new traffic and attracting customers to your business!

It may be daunting to take on larger businesses, but local SEO will help you and give you a fighting chance to rank higher in Google search results.

But the benefits don’t stop there; with 46% of Google searches consisting of localised searches, you can expect greater visibility, brand awareness, better leads, and much more! So what else can you expect specifically? Let’s explore… 

What are the benefits of local SEO? | SEO Manchester

1. The Benefits of Google Maps and Google My Business SEO Manchester

Google Maps and Google My Business optimisation allow for better leads and more direct calls to your business. Local SEO helps to optimise your business so that you appear higher on search results and can avail of these! 

Google My Business is the element of Google Maps, which allows a business to display its contact details and address. Additionally, you may choose to show a website URL, opening hours and reviews from previous customers. Google My Business puts all your information directly in front of the consumer and allows them to take direct leads to your business, generating more sales!

Google Maps also allows the consumer to get directions directly to your storefront, meaning they are more likely to visit you if they are in the area! Did you know that 72% of people who conducted a local search visited a local store within 5 miles? (SEO – Facts that indicate the importance of local SEO). It is also likely that a local search may be urgent; think “out of hours doctor Manchester” for example; if you’re prepared and have your local SEO on point, you should be on top of the results and be the public’s first port of call!

If you don’t have a local presence, you will miss out on customers searching for a business like yours in the local area!

2. Reputation management 

Local SEO is great for drumming up good PR for your business. You can attract new customers, traffic and potential business partners by having a positive reputation, and local SEO can help you display this to the world. 

Local SEO may involve asking customers for reviews, posting guest posts or even reaching out to other websites for mentions or features. All these will increase your reputation and generate website traffic for your business.

local SEO Manchester

3. Building brand trust | SEO Manchester

Local SEO is a significant way of building trust between you and your clients. Content marketing and blogging are great ways of doing this. If you keep your business up to date with fresh, relevant content for your audience, you will build a stronger relationship with them. Combine this with local SEO and using local language or idioms, and you’re on to a winner! Using geo-organic keywords in your content can attract visitors from search and can drive new customers to discover your website. It also shows that you know your audience well and makes you feel more personal, allowing customers to relate to you and your business and likely become return visitors!

Now that you know the benefits of local SEO, it’s time to implement them in your business! Contact Vindicta Digital Marketing Agency today for help with your local SEO. 

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