How SEO Helps Boost Your Google Rankings and Drive Organic Traffic

Nowadays, brands and their marketing teams must keep track of many elements in their marketing and SEO. They need to keep track of their likes, follows, comments, shares, tags, and mentions, among other things.

With over 20 social media sites accessible for marketing, it might be challenging to find time to monitor your Google ranking on top of everything else. After all, hasn’t social media changed how people look for information? Have we reached the point where these channels might potentially replace Google?

According to Statista data, Google is still the most popular website in the world, with over 86 billion monthly visitors. To put this in context, Facebook receives just 20 billion monthly visitors, while Instagram and Amazon receive little more than 4 billion. Google has kept the top rank as the most popular website for the past decade.

How to Improve Your SEO Ranking

1) Concentrate on on-page SEO

On-page SEO is one of the easiest strategies to improve your Google results. In a nutshell, it refers to all of the aspects of your website’s pages that you can optimise, such as titles, page names, and graphics. Off-page SEO, on the other hand, increases relevance for search engines by, for example, obtaining more backlinks.

Here are some best practices for on-site SEO to get you started:

Don’t overlook technical SEO

Summarily, technical SEO entails structuring your website to facilitate easy crawling and indexing by search engines. While content holds significance, its supremacy becomes futile if search engines struggle to locate, crawl, and index your pages. The foundation of technical SEO ensures that your content reigns supreme by enabling efficient search engine discovery, thus translating your efforts into tangible visibility and engagement on the digital landscape.

You must, for example, ensure that:

  • All of your pages are secure.
  • Your website is mobile-friendly.
  • You have no plagiarised or identical material on different pages of your website.
  • The pages load swiftly.
  • All of the links are functional.


Google prioritises HTTPS-enabled websites (short for hypertext transfer protocol secure). Essentially, it helps to ensure that any information exchanged between the website and the user is safe.

If you don’t have HTTPS yet, make it a point to acquire an SSL certificate in 2022 to confirm your website’s identity. After all, it’s not only about pleasing search engines; it should also be about keeping your people safe. The fact that Google would compensate you for taking this extra step is great.


Not only will faster-loading pages reduce your bounce rate, but Google’s algorithm considers it when ranking websites. While many of the other aspects are do-it-yourself tasks, if you don’t have a lot of technical knowledge, you’ll probably need to hire an SEO or website design agency to help you with this stage.

Google’s PageSpeed tools, on the other hand, can be valuable. It will assess the content on your pages, provide you with information about your “Speed Index,” and then provide recommendations on improving loading speeds.

To wrap up…

For example, high-quality content generates more backlinks, increasing your site’s trustworthiness. Improving your page speed can help reduce your bounce rate, which tells Google that consumers trust your website. 

So, while it may appear too much work, if you’re working on one area, you’re simultaneously working on many other elements. And, if you’re stuck for ideas, your content is an excellent place to start. 

If you need any help with SEO or content creation, give us a call or get a quote, and one of our friendly team will be in touch. 

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