SEO Best Practices for E-commerce Websites: Boost Your Online Store’s Visibility with Manchester SEO

SEO Best Practices for E-commerce Websites: Manchester SEO

E-commerce is currently the king of shopping. No business can afford to go without incorporating e-commerce into their strategies, so the pressure to rank highly on search results is on. A lot of rides on your e-commerce Manchester SEO as the lower you type on SERPs (search engine results pages), the more slim your chances of attracting customers are!

Fortunately, we know how to help and have compiled a list to help get you started in your e-commerce SEO journey. Increasing your ranking has never been easier!

Before you begin, you must be up to speed with SEO. SEO or search engine optimisation is how your webpage appears on search engines such as Google. SEO involves keywords and relevant content, allowing you to optimise your page and appear higher in the results pages.

Here are our tips on Manchester SEO best practices for E-commerce websites

1. Use relevant keywords

Keywords are usually the first thing that comes to mind when someone thinks about SEO. Keywords alert search engines what your content is about and are to thank when your page appears in the results. When running an e-commerce website, keywords can include sizes, colours, product descriptions and prices. These are all things that will be highly relevant to consumers and are likely to feature in their search queries. For example, a consumer may search “SEO Package” while you may sell this product. If you do not list this information in your content, your page can get lost in the results (or worse, not show up at all). 

Manchester SEO keywords

2. Step into the shoes of your shoppers

The consumer is always the most important person in any business, right? It is no different when it comes to e-commerce. You should always design your page with the shopper in mind. Would you click on this page? If your answer is no, the consumer’s answer is likely also a no. 

To help combat this, ensure you have a user-friendly website and product page design. If a page is difficult to navigate or is slow at loading content, there is a high chance that many users will exit the site (bounce rate). This hurts your Manchester SEO and will lower your ranking in the search results. 

3. Clear URLs with Manchester SEO

URLs are a great way of indicating what your page contains to crawlers, search engines, and consumers. Therefore, having a clean, tidy and direct URL is a good way of upping your SEO and rank. It is easy for the search engine to read and determine its relevance regarding the search query. Using keywords in your URL tells Google that your page is relevant to the consumer and will put it at the top of the results.

URL SEO keywords

4. Using ALT text on images 

If you have an e-commerce site, you will be using images to showcase your products. However, a search engine can’t tell what the image contains unless you tell it. This is where Alt text comes into play. Alt text is where you describe or name your image as you upload it to your page. It is also another way to get keywords onto the page and give search engines more context about what the page contains. The more relevant the images, the higher your page will rank. 

SEO is a powerful tool for e-commerce sites and holds all the power. Now you have a few simple tips to get you ranking higher for Manchester SEO, and it is time to put them into practice!

If you need more SEO help, don’t hesitate to reach out to our friendly team.


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