5 Reasons Why You Need a Website Revamp to Drive Growth
A website is your premier marketing agent and if it is outdated, then it seriously undermines your company’s trust value. You may consider you don’t need a website redesign — but face it, you probably need it.
If you are uncertain about investing in a website redesign, we have compiled a list of reasons you need to revamp your website right now. You can treat it as a checklist to make sure that your website is contemporary and up to date from time to time.
1. Improving Website Ranking
When you don’t update your website regularly, you compromise on the most valuable digital asset — your Search Engine Result Position (SERP) which is a determining factor for your ranking in Google searches and let’s face it — the consumers blindly trust Google search results. Thus, Google is not blind to your complacency with your business. With an estimated 65% of total searched being done in Google, a lower ranking can seriously jeopardise your growth and sales.
A website redesign instantly improves your Google visibility and gives you an ultra edge over your competitors. Google periodically updates its algorithms and one must comply with these updates while revamping the website.
2. A Mobile Responsive Website
In 2017, 50% of total searches came through mobile phones, which turned to 52% in 2018. Needless to say, one of the most important factors to revamp your website is to progressively make it compatible with mobile devices. Your website must be easily navigable on mobile phones, tablets, and other devices.
Unlike desktop websites, Google ranks mobile websites according to their response time. Therefore, having a great and impressive website is not enough if half your leads are going to come from the mobile device searches. In fact, a heavy website that takes ages to load is a serious blow to your leads and customers.
3. An Expanded or Changed Target Audience
Maybe you were targeting a limited demographic or specific user group in past. But now you have discovered a whole new target audience, or you have a new product or service to offer. Every user that you target is looking for something specific that he needs and your website is a gateway to all these needs. But recognising these needs is not enough. You must be able to capitalise this need by incorporating corresponding attractions in your website. This may require some minor revamp on your website.
As a business aiming for growth, you should not shy away from a website revamp exercise. The realignment expectations include:
- How you describe your product and services
- Design and functionality of your website
- How you organise your website
- The content you provide for your product and services
4. Outdated Branding
It’s important to present a clear and allied brand message throughout your website. If you have recently rebranded, or further refined your brand philosophy and image, the same must be aptly reflected in your website design and content. You can even tell your customers about the journey of rebranding as it helps to develop interaction and trust among the audience. Every client likes the fact that changes are being made to enhance his experience and for his complete satisfaction.
The branding of a company may be based on the following factors.
- Slogans
- Brand voice
- Value proposition
- Mission
- Taglines
Similar to your marketing goals, the branding of your company needs to be consistent and updated periodically on your website. In addition to the above-mentioned factors, the content and language used on the website should be kept in mind. You won’t like users to land on your website and think it doesn’t sound like it came from the same company.
5. Your website has outdated technology
Technology is changing rapidly and there are some website platforms that could not keep up with pace of progressing technology. If your site is built on a website platform that was an ideal platform some years ago but now has become outdated then you should consider revamping your site because new technology offers better features that are liked by users.
Last Few Words about Web Design
We all make the mistake of holding onto things for a bit too long. Professionally, it translates as a lack of reinvention in business, which can easily cost you the next potential client.
It is the era of digital marketing and it is constantly changing and progressively evolving. If you are the forerunner of your company who is responsible for its growth, be it through sales, marketing, designer or manager, it’s your duty to examine how contemporary the company’s website is.
At Vindicta Digital Marketing Agency, we understand that putting your best impression forward on the internet is absolutely critical for your success.
One of our specialities is in web design – we know how to make modern and responsive sites for an aspiring or well-established business. It’s from years of experience, plus a diverse team of designers that we can produce for you a website that does everything you need it to the first time.
