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Increasing Web Traffic

No, I don’t mean road traffic…

On the web, first impressions count – a lot! Let’s talk about increasing your website traffic through not only Web Design and Web Development but also actions that you can take every day to gain a wider customer reach.

Your business website is essentially the face of your brand and its main mission is to make a great first impression.  Even more, your website should provide information, answer questions, and close sales.

But, none of that can be achieved when you aren’t attracting traffic to it. This can be overwhelming if you just recently launched a website. But, once you dive-in, it’s actually not as stressful as you may have believed. Try using these strategies to attract more traffic.

Your Website is the Face of Your Business

If you’re a business person then, you would probably not consider going to an important business meeting wearing sport’s gear ( unless you are from within the sport’s environment ) Don’t “dress” your website in outdated styles either. This doesn’t mean it’s all about looks. It’s about content, credibility and positive user experience. Remember that for many of your clients, your website will be the only resort of connection they have to your business. If it fails to impress, it may well be the last time they consider doing business with you.

Create a Blog

Not just any blog. Make sure that the content added is of the highest value. The keyword here is “amazing.” That doesn’t mean only updating your blog to advertise your products or services. It also doesn’t mean using your blog as a diary where you share all your thoughts on whatever’s on your mind. An Amazing blog should be entertaining, valuable, full of relevant content and useful to your target audience.

Content ideas for your blog could include:

  • A case study or success story involving your customers -this can motivate potential customers into connecting with your business/brand
  • Offering a behind the scenes looks of your brand. – it can be easily done with the help of many social media platforms too
  • A reading list of other articles and blog posts you find useful or entertaining – do it on a monthly basis as ” The most popular reads of the month “
  • Sharing how-to instructional guides on your products/services.
  • Playing off popular culture or a trending news story.
  • Answering questions that your audience is asking.
  • An interview with an industry leader.

Read our previous blog post on Content Writing Tips Here.

Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive.

One of the best ways to increase traffic to your website is to use social media channels to promote your content.

Twitter is ideal for short, snappy links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

Online advertising

Online ads can instantly generate hundreds, if not thousands, of clicks directly to your website. Plus, with a new ad and social media platform appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. You can tailor each ad and pick the desired audience: their age, demographics, and gender.

 Get your Name Out There as Much as Possible

Besides creating and sharing content on your blog, you also need to get your blog name noticed elsewhere. This could include writing guest blog posts, answering customers’ responses and sharing your blog posts directly to other social media platforms. Also start speaking at events, at a local school/college, or sponsor local events.

It all may sound like tough work. However, the idea is getting a new audience to discover your website without spending money on marketing. And once you build a habit of being consistent on the Web, your name will make it out there and catch the attention of the new audience.

Your Website is Huge Part of Your Marketing Effort

It’s true, and a bit surprising, that many business owners still don’t get the power of the Internet and the importance of a well – structured website. If you ever find yourself not knowing what to do and how to upgrade your business with a new look take the money you might spend on a fancy chair and expensive desk – which your clients will never ever see – and add it to your website budget.

Hire a professional Web Design and Development agency, like Vindicta that specializes in everything digital marketing based and can help you in lifting your business.

Remember that Website is your live marketing available to customers 24/7.

Consider using SEO Agency

SEO – It’s a core component of your online presence, although you might not know it.

A subtle yet impactful concept to try and grasp, SEO is vital to ensure that your website has a viable online presence. SEO is designed to make sure that your company/business is found with no hassle when searched for it.

An agency that specializes in local and international SEO like ourselves knows precisely how to make sure that your site remains on top of the search engine’s results.

It is very easy to get discouraged if your business doesn’t rank as highly as you’d like. The traffic to your site is reduced, as is the number of customers who are actually engaged with you and your brand.

Your online profile should go a long way in making sure that you attract the kind of audience that you want. SEO goes such a long way with that, as it helps to draw the right types of search engine queries while building the brand’s awareness.

Summary

  • Make your website is part of your business plan from the beginning
  • Budget for it.
  • Understand your website is the face of your business and a very important marketing tool too
  • Engage with your audience from the very beginning
  • Collect feedback on your services and products and constantly improve
  • Consider Online Ads and the SEO Agency that will help you in your SEO ranking
  • Create interesting content
  • Use visuals in the likes of short videos and graphic images relevant to your business

 

 

 

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