Do People Still Read Blogs?


Some people may be of the opinion that people don’t read blogs anymore. However, you are here reading one, aren’t you? And the majority of the time when you Google search looking for a solution, you will click into a blog post for help! Approximately 409 million people view more than 20 billion blog pages on a monthly basis, so make sure you are one of those pages. But, why are blogs actually important for your business?

Do people still read blogs? - Vindicta digital

1. Boost your SEO

Writing weekly blogs to publish on your website can be an effective way to improve your SEO score. This will take time, however, writing blogs enables you to create content that will help you rank for certain keywords. Careful keyword placement will help you dominate your competition within search results and attract users as it will be seen as the most relevant!

2. Create shareable content

Writing blogs isn’t just about having a presence and a voice, it’s about creating content that provides a purpose. If your blogs are able to help someone, this makes it more likely to be shared among others. And not only can other people share it, but your business can also share it to social media as well! If your social media audience enjoys your content, they are going to want to see what you’re writing about online. Include links to your blog posts or perhaps share teasers to gauge their interest.

3. Become an expert

Display your comprehensive expertise to your audience. Showcase your profound familiarity with your field. If you’re in the beauty products business, curate authoritative content on product suitability for varying skin types. Your devoted customers will recognize your product prowess, fostering trust in your knowledge. This augments readership and engagement, solidifying your brand’s status as an authoritative source in the industry, underlining your commitment to their well-being.

4. Give your sales a gentle nudge

Running out of ways to promote your product or service? Blogs are a great way to entice customers and get them curious about what you have to offer. Provide valuable information that may inform their purchasing decisions and perhaps encourage them to finally commit to buying. This can also guide them to get in touch with your business or read other blogs if they have any other unanswered questions.

5. Establish your tone

Getting your brand’s personality across online can sometimes be hard as you aren’t communicating directly with customers. However, by writing blogs you will be able to add your own personal touch by establishing a certain tone whether it’s formal or informal. If you’re a fun brand, this is a chance to inject some life into your copy which can engage customers even more. If you’re a more serious brand like an insurance company, showcasing your formal tone can communicate how much of an expert you are in your field, which has its benefits too.

Are you unsure where to start with writing blogs?

Our SEO experts create a range of blog content for different clients that help improve search rankings and attract the appropriate audiences. Get in touch today to discuss how blogs can work for your business, and why they are still important!

Read more about our testimonials and reviews in depth.

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