PPC: 6 Common mistakes and how to avoid them 


PPC is a form of advertising which enables you to bid for a place to show your ads next to searches on platforms such as Google Ads. However, the key benefit of using PPC is that you only pay a small fee when someone clicks on your ads. As well as being a cost-effective option, it is also a great advertising tool for businesses who want to control their budget and may not have the time to constantly make SEO changes.

However, like everything in digital marketing, it’s not as simple as it sounds. Here are the most common mistakes people make and what you can do to avoid them!


  1. Not having specific goals

Having specific and measurable goals are key to any PPC campaign. Often businesses jump the gun and think they want ‘more revenue’ or ‘more conversions’, however, this is too broad. Try to make your goals as specific as you can. How much do you want to increase your revenue? How much are you willing to spend to achieve your goals? What will classify as a conversion? Ask yourself these questions before implementing any PPC campaigns and see if it makes a change.

  1. Having a slow website

Imagine a potential customer clicking your ad, eager to purchase, but your site takes over 5 seconds to load. Their experience is marred, and they leave for a faster site. Don’t jeopardize PPC conversions due to slow loading times. Swift action can avert this loss and secure revenue. Optimize your site speed, ensuring a seamless journey for visitors from ad click to conversion.

  1. Not using a professional

Any website owner should try and have an understanding of their Google Ads. However, it does take time and effort to implement the correct strategy and any mistakes made can be costly. There are plenty of experts out there who willing to help you get started – including our experts at Vindicta Digital! An external source can also sometimes spot opportunities or gaps that you might not, so it’s worth reaching out.

  1. Not managing your campaign

Unlike other marketing methods, PPC demands continuous review, optimization, and adjustment. It can’t be left to run on its own. Consistent effort is vital. Regularly monitor campaign performance. If results falter, experiment with fresh ad variations or revise bidding tactics. Stay proactive to maintain effectiveness and to ensure PPC consistently delivers the desired outcomes. Regular scrutiny and strategic evolution guarantee your campaigns remain aligned with your goals.

  1. Not using negative keywords

If you aren’t using negative keywords, then you are increasing the chances of receiving irrelevant clicks on your ads. Negative keywords enable you to exclude terms from your campaigns and according to Google, help you focus on only the keywords which matter to your customers. This results in better targeting, leading to increased ROI.

  1. Giving up too early

And finally, your first PPC ad might not hit it off as you had hoped. But this is completely normal! PPC requires a lot of trial and error to see what works regarding keywords and budget. Stick with the process and give it time as results tend to be worth it in the long run. If you still find yourself struggling to get started, give us a shout!

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