Content Marketing: Quality or Quantity?


Content marketing is great for online success and SEO rankings. However, the question remains on everyone’s mind, is it all about quality or quantity? Whether you’re writing blogs or social media posts, the same rule applies to all. But firstly, if you aren’t familiar with content marketing, let us explain what it actually involves!

What is Content Marketing?

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.’ This strategy is used for many reasons such as to increase sales, save costs and provides more loyal customers. So, with that in mind, let’s take a look at whether quality or quantity is more important.


From blog posts to website pages, quality beats quantity every time in digital marketing. By creating relevant and valuable content, Google is more likely to position your website in a higher search position.

John Mueller, head of the Search Relations team at Google, even admitted recently that the number of words on a page is not a quality factor or a ranking factor when it comes to SEO. As long as you get your point across in a relevant way, it doesn’t matter if its 500 words or 1000. Delivering value in the content will help form relationships with consumers and keep them coming back. So, when you’re planning your content strategy, spend more time coming up with 10 meaningful pieces rather than 20 that won’t resonate with your audience.

Stay Consistent, but don’t bombard

Posting consistently enhances engagement, yet moderation is key. A balance exists between maintaining regularity and overwhelming users. While frequent content boosts short-term reach, content marketing encompasses more than numbers. Relevant, timely posts foster authority, relatability, and trust. However, excess posting can irk followers, prompting unfollows. Striking equilibrium ensures sustained user interaction, building a community that values your content and perceives your brand as dependable and genuine.

How to develop meaningful content

  • Find out what your audience is interested in – Enable demographics and interest reports in Google Analytics to access information about users’ lifestyles and interests.
  • Is something trending that relates to your business? – Have a look on Google trends to see what the current top searches are, you might find a relevant popular topic in there!
  • Rank for keywords – If you already have established an SEO strategy then implement your keywords into your content. This will help your content appear relevant in relation to user’s search queries.

Need help with your content marketing approach?

At Vindicta Digital, we believe content is the key to dominating whether it’s through SEO or website development. We have extensive experience in tailoring the right plan that will see a return on investment. If you’re interested in knowing more or getting a hand starting, give us a call!

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